Founders: Ksenia Schnaider and Anton Schnaider
Year established: 2011
Known for: Digital prints, as well as the Demi-Denim jeans
Spring 2017 inspiration: Easygoing and bohemian pieces, nothing that needs a zipper. There was plenty of the carefree lightness of vyshyvanka silhouettes, as well as the label’s signature Demi-Denim jeans that were revamped using new denim instead of secondhand denim.
Worn by: Lady Gaga, Kristina “Luna” Bardash
