This seventh Ferrari fashion collection signaled a shift in gear from Rocco Iannone. There were fewer pieces that seemed designed solely to make an impact on the runway and more conceived for a real-life end user. That person, as Iannone sees it, is pretty specific. Around the world, there are more than 13,000 men and women who are members of official Ferrari owners’ clubs. Iannone said that he and his team had spent time investigating the wants and needs of these and other Ferrari-philes, and reported that at a Ferrari community gala held during the Miami Grand Prix this year, an exclusive colorway, jewel-covered example of one of his bodywork-shaped clutch bags sold at auction for more than $100,000. He said, “It is very interesting to understand how much they are into craftsmanship. They want a wardrobe that is concrete, wearable, and in which the proportions and volumes are very well defined.”
Appropriately, Iannone was in a hurry this morning and couldn’t speak for long. However, the opening and perhaps overlong section of bronze-brown tailoring and racily unfussy dresses and sports separates in leather and silky jersey seemed a reference to the gorgeous and same-color vintage Ferrari parked on the sidewalk outside. The pieces you could see that Miami Ferrari fan club snapping up at a fast and furious pace included the upholstery-soft leather jumpsuits, bikers, and skirts in a lustrous nutty brown, as well as a khaki treated cotton and green fluoro technical fabric. A tight section of breezy foulard outfits crafted in a retro aerodynamic print and a full skirt in the marque’s famous red were accented with some oversized driving goggle sunglasses. The closing trio of looks, cut in a mesh of interlinked embroidered prancing horses, were for the most committed fans of all.
