As one of the well-established, traditional fashion brands, Rag Bone needs to take steps to set itself apart from others. The label’s core DNA remains unchanged—it will still produce great quality sweaters, jeans, and jackets—but it’s seeking to innovate through subtle details.
This season, classic knit cardigans coming in neutrals had mismatched mother-of-pearl buttons, adding a touch of that preppy aesthetic R&B has been leaning toward the past few seasons. The denim remained the same for the most part, and the designers continued to explore Miramar and Featherweight technology to get ultra-comfortable denim-looking pieces without actually having to wear jeans. To riff on that, this season Jennie McCormick decided to create a Miramar pair of jeans to mimic track pants but with that elevated touch. We’ve seen traditional track pants take over street style thanks to their comfort, but now you can buy a pair from Rag Bone that feels more luxurious without giving up the comfort or aesthetic.
Standouts in the look book included denim-looking tops made of mesh fabric. When paired with some jeans, the look is Canadian tuxedo, but the top is ultra breezy and lightweight. Elsewhere, bomber jackets got the eveningwear treatment. This season Rag Bone’s classic coat came in leather with subtle embroidery detailing that paired well with daytime and nighttime pieces.
