Unlike many other designers, Jennie McCormick and her team at Rag Bone are focused less on making buzzy statement clothes but more about the real-life essentials. And that’s perhaps what keeps Rag Bone so successful; it’s one of the few household brands in America that people across all generations and demographics shop for. At her showroom appointments McCormick showed on her boards how the brand styled a few of the essential items like their blazer and utility pants five different ways. The range went from casual weekend to sophisticated evening, showcasing the versatility of Rag Bone.
To focus on the idea of making essentials, this season familiar styles were revamped. The brand’s fan favorite Saige denim style now comes in a lightweight poplin striped version easy for those summer days. The brand’s Miramar denim, popular amongst Gen Z for its comfortability, was offered in new colorways and styles including a track pants version featuring a racing stripe for a sporty touch.
Beyond the basics, to stay in theme with fashion’s obsession with butter yellow, Rag Bone showed their take on the trend with a supple lambskin leather jacket. It features a high-neck collar for that high-fashion look, but stayed true to the brand’s aesthetic with sporty touches like oversized pockets. A sparkly pink sequin dress featured a bungee cord lock at the back and was styled back with a pair of utility pants for that casual vibe.
