Amid London Fashion Week, French Girl Favorite Label Alfie Brought the Parisian Party

More and more, thanks to the stewardship of Laura Weir at the British Fashion Council, London Fashion Week is attracting international guests. And the party scene amid the fall 2026 collections? Just as vibrant and varied as what we’re seeing on the runways and the capital’s streets. It girls doing karaoke, basement raves with the underground fashion crowd, a glamorous affair at the storied Claridge’s Hotel.

On Friday evening, Parisian label Alfie held an intimate cocktail at the Browns boutique on Brook Street, celebrating their continued partnership and the launch of the lithe and romantic brand’s spring collection. Titled ‘A Quiet Unfolding,’ the spring summer 2026 line luxuriates in Alfie’s signature duality in fabrics and craftsmanship: diaphanous organza against utilitarian cotton twill, structured skirts and airy, pepluming blouses. In the Browns boutique warmly-lit Yellow Room, where the airy spring summer 2026 collection lined the walls, it was easy to see why the likes of Hailey Bieber have found themselves in Alfie founder Alice Fresnel’s refined, French cosmopolitan-spirited designs.

“Partnering with Browns feels incredibly meaningful for us because the UK was actually Alfie’s very first market,” shares Fresnel. “There has always been a natural resonance with our customer here. A confidence in dressing that embraces both masculine and feminine codes. To celebrate our third season in such an iconic London retail space feels like a full-circle moment, reconnecting with the community that supported us from the beginning while marking an important step in our global growth.”

Guests wore some of Alfie’s most favored silhouettes, like the sleek open-backed top in an oyster shade, and the wide pocketed pencil skirt. The evening saw friends of the brand and local creatives mingle, including Kyra Kennedy, Timmy Malkoun, Jordan Grant, Patricia Manfield, and Coco Schiffer. They enjoyed a curated list of French wines by Quill Wine Bar that spoke to Alfie’s own roots, and a DJ set by Isabella Massenet

Below, see what went down when the Parisians partied for LFW.