Surprise! Sarah Jessica Parker Designed And Just Like That’s Heels

Thanks to the internet and the 24-hour news cycle, it’s hard for anything to remain a secret for long. Still, the cast and crew of And Just Like That… kept a key element of the show confidential right until the very end. After popularizing Manolo Blahnik’s on Sex and the City and ushering in an era of unforgettable shoes, Carrie Bradshaw returned to television with a host of new heels designed by none other than Sarah Jessica Parker.
As star and executive producer of the comedy-drama, Parker lent many of her talents to And Just Like That. Still, her impact truly carries head to toe thanks to the shoes she and her late business partner, George Malkemus, contributed to the costumes. While other footwear designers also feature onscreen, her heels presented under the faux-vintage label Duchessa Gardini, are the punctuation mark to Carrie’s fashion statements. Take the mules that Carrie wears when heading to the doctor’s office in episode five, or the flapper-worthy Mary Jane pumps she pairs with Batsheva’s pink gingham house dress and a pastel babushka scarf in ep 8: covetable pairs that are pure Carrie.
Given Sex and the City’s fashion legacy, the sequel’s costumes were bound to be heavily scrutinized. The media and the dedicated fans who document every outfit worn by Carrie, Miranda, and Charlotte on social media followed every paparazzi snapshot from the set, so keeping the secret of the shoes was an undertaking. Costume designer Molly Rogers, who transitioned from working under Patricia Field on the original series to taking the lead with fellow designer Dannie Santiago for the sequel, is still surprised they pulled it off. “The show is a unicorn on so many levels. You’re dealing with an audience that applauds when they see the Roger belt again,” says Rogers of the chunky studded number that Carrie wore with a vintage floral sundress and Dior stilettos during the 2008 movie. “It’s incredible that mysteries still exist even when you have social media and everything is looked at under a microscope. Plus, it was great to have access to a shoe that had people saying, ‘what is that?’”
While Parker’s eponymous shoe brand has been active since 2014, she originally had no intention of designing footwear for the show. “There is no SJP collection in Carrie’s world; I don’t exist there because that would be too weird for me,” Parker says. “I didn’t want it to look like I was exploiting a business opportunity and HBO either, but as we were approaching my first fitting in May of last year, it became clear that there were still some holes Molly and David wanted to fill in terms of the accessories.”
After sitting down with Malkemus, a solution revealed itself. “George and I decided to build the shoes that Molly and David needed, but not to use our names,” says Parker, who credits Malkemus with coming up with the distinctive moniker and its allusions to nobility. “We were thinking of an old Italian house. Our shoes are all handmade in Italy by third- and fourth-generation shoemakers, so it’s possible that you could have had a brand like this. If it were any other show, that might not matter, but here the provenance of a shoe matters. People are curious whether the shoes are from the turn of the century or fresh off the runways of Paris.”
The show taps into that curiosity by peppering in Easter egg call backs to the original series that only eagle-eyed watchers would notice. “SJ was thinking about the surprises she wanted to include, and that was definitely on my mind as well,” says Rogers. “Especially during the closet scenes.” With full access to both the HBO archives and Parker’s own, Rogers had plenty of original pieces from the show, but the Duchessa heels weren’t there to supplement existing items. Instead, they sought to innovate, taking elements from beloved retro pieces and modernizing them. “Sometimes you’ll look at a vintage piece, and it’s exciting, but the proportions are funny,” explains Parker. “There are parts that are thrilling and wonderful, but then the vamp is off, or the size of the heel is wrong. We wanted to have variety and a sense of vintage periods: ’40s, ’50s, ’60s.”
Quirky interpretations of classic fashion have always been present in Carrie’s wardrobe, and the Gardini shoes mesh perfectly with her eclectic wardrobe. Throughout the season, we see her undergo countless changes as she copes with loss, injury, career uncertainty, and new ideas about sex—the subject that put her on the map. Still, the character’s fashion philosophy remains the same. “Carrie is Carrie, and she’s always going to be whimsical and mixing high and low. Nothing has changed about that,” says Rogers. “Age is a number, but how you look in clothes and what you re gravitating to doesn t change when you know yourself that well. Besides, all of us can walk into a store and spot a Carrie look.”