Back in September, Gwyneth Paltrow continued expanding her business empire by launching a brand new clothing line, titled—what else?—Gwyn.
No, the line is not the G. Label clothing brand that has been quietly under her Goop umbrella for almost a decade now: Gwyn is a brand new standalone label, all built around offering women classic and elevated wardrobe staples. (Think loads of sleek blazers, delicious cashmere sweaters, and perfectly-slouchy jeans.) And while the focus of the brand has been around everyday casual wear, it hasn’t taken Paltrow long to adopt her designs on the red carpet.
This month, as Paltrow began promoting her new film Marty Supreme alongside Timothée Chalamet, the star has been spotted in a few of her minimalist designs on the step and repeat. Because why wouldn’t she be her own muse? She is her best billboard! Last night at the Beverly Hills premiere, Paltrow stepped out in her long, strapless Gwyn gown. The Broome dress, as it is called, retails for $925, and features subtle pleating along the skirt.
Earlier this month, at a Hollywood Reporter event in L.A., Paltrow also donned her textured ivory Freya dress on the red carpet, complete with long sleeves and a boatneck. You cannot deny she is a smart businesswoman with this approach: Her refined, pared-back style lends itself perfectly to showing off her equally-timeless pieces. Plus, what better way to sell your collection, than on a Hollywood carpet where all eyes are on you? It’s an approach that fellow celebrity-turned-designers like Victoria Beckham take regularly.
Does this mean that Paltrow is going to only exclusively wear Gwyn throughout the whole Marty Supreme press tour until its Christmas Day release? She is clearly on a roll, so we would not doubt it. Plus, she still has many red carpet-worthy Gwyn frocks to choose from. Will she wear the sleeveless, high-neck Hester dress next? Or perhaps the square-neck Margot LBD? She has the keys to the sample closet—the world is her oyster.
