Runway

From the Archives: Palm Beach Style in Vogue

  • Jean Pagès vogue 1931
    Illustration by Jean Pagès, Vogue, January 15, 1931
    1/13

    “There’s a rage for flannel in Florida,” noted Vogue, in 1931. Here, Jean Patou’s four-piece flannel beach look.

  • Mrs. R. Amcotts Wilson
    Photographed by John McMullin, Vogue, February 1, 1934
    2/13

    “The climate is unbelievable,” wrote John McMullin, Vogue’s social chronicler and occasional photographer, who snapped Mrs. R. Amcotts Wilson by the pool in Palm Beach.

  • Mrs. John Barry Ryan
    Photographed by Toni Frissell, Vogue, February 15, 1935
    3/13

    In Florida, wrote Vogue, in 1935, “you rediscover that life is good and life is fun.” Here, the magazine’s resident baron, Nicolas de Gunzburg, bottom left, with Mrs. John Barry Ryan, Mrs. Alistair Mackintosh, and Duc Fulco di Verdura.

  • Cecil Beaton vogue 1937
    Illustration by Cecil Beaton, Vogue, February 15, 1937
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    Harrison and Mona Williams at home in Palm Beach, “against a Chinese wallpaper that’s as vivid as the tropical vegetation outside.”

  • Mrs. LeRay Berdeau
    Photographed by John Rawlings, Vogue, May 1, 1943
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    Mrs. LeRay Berdeau by the swimming pool at her Palm Beach home, Villa Today. (The name of their Riviera residence? Villa Aujourd’hui.) Life magazine would write that their home was representative of “the cosmopolitanism of Palm Beach, which harbors fashionables from all over the world.”