Dior Splashed Its Monogram All Over Bergdorf Goodman to Celebrate a New Customization Service

The first seriously brisk evening in New York did little to sway guests from swinging by Bergdorf Goodman, where Dior took over in celebration of its bespoke handbag shop’s first week in business. Creative director Maria Grazia Chiuri attended alongside friends, clients, and admirers of the brand for a late evening of cocktails, canapés, and, of course, shopping.

Upon arrival, guests shed coats and warmed up to light bites and musical stylings by the Dior-clad DJ Mona Matsuoka. The shop, sleekly designed by Dimore Studio, draws inspiration from those zodiac and tarot motifs beloved by Chiuri. With accessories cleanly displayed from floor to ceiling, there’s an “astrological room” outfitted with Moroccan poufs, a cylindrical Hans-Agne Jakobsson chandelier, and brass accents that filled the room with an ochre glow. Dior-branded visual installations could be found through the Fifth Avenue flagship.

Guests sipped hibiscus tea (or, for something more festive, Moët Champagne) and flipped through the Cara Delevingne-emblazoned 28th issue of Dior Magazine, complete with everything from brand musings and mantras (“Be Dior. Be Free. Be Cara!”) to Mats Gustafson’s brilliant illustrations of the Dior Autumn-Winter 2019-2020 collection.

Those looking to leave with some goodies could shop the Cruise 2020 Collection, its camouflage prints were launched exclusively with Bergdorf for the store opening. Dior’s signature customization service, ABCDior, provided ample entertainment for guests who wished to see their name inscribed on their favorite handbag or sneakers—BG being the only U.S. store where backpacks and bag straps can be customized.

Notables swirled in sporting their brand favorites, from Eiza González (in a Cruise 2020 printed silk top and pant) to Sharp Objects’s Sophia Lillis (pairing a Fall/Winter 2019 black knit bodysuit with an embroidered saddle bag).