Hatch and La Ligne Want to Dress Moms and Moms-to-Be on Their Next Beach Vacation

Before Hatch came along in 2011, the maternity fashion market was pretty bleak. Ariane Goldman’s concept presented fresh, desirable clothing options for pregnant and postpartum women, options that fit well, looked good, and were truly stylish. Hatch has grown to become every chic mom and mom-to-be’s go-to brand and now Goldman and co. are offering a new concept for their clientele: getaway clothes.

Today, Hatch is launching its debut Resort collection in the form of a small, four-piece capsule line created in collaboration with the female-led label La Ligne. This is the first time that La Ligne, founded by Molly Howard, Valerie Macaulay, and Meredith Melling, is expanding into maternity. The collection is a riff on Hatch’s greatest hits: a comfy boyfriend button-down shirt, a maillot swimsuit, stretch waist trouser pants, and a breezy smock dress. Pricing runs from $168 to $395 and design details include La Ligne’s signature beachy stripes and contrast stitching.

“Being pregnant doesn’t stop your calendar and everything you have going on,” Goldman says. “We’ve heard the need for resortwear during this time of year, the need for something that targets the way pregnant and postpartum women want to look and feel on beach holidays.” Melling, for her part, had a hard time finding the right vacation wardrobe when she was pregnant. “It seems that while resort collections have become a big priority for most fashion brands, most maternity brands are still focused on spring and fall.” And both she and Macaulay had noticed that pregnant women were coming into La Ligne’s Madison Avenue store to buy their ruched dresses. “They accommodate growing bellies,” says Macaulay. Just as important as the right fit is materials quality. The capsule collection is made from machine-washable, light cotton gauze and a fully-lined SPF spandex.

Stylish “resortwear for pregnant women didn’t exist,” Goldman says. “We were expected to buy regular dresses two sizes too big or cover ourselves in muumuus or empire silhouettes that didn’t take into account the details and elements that are specific to pregnancy and postpartum. Now, we’re meeting our mamas and mamas-to-be wherever they are or wherever they’re going.”