Jenna Lyons Joins Vogue Club’s Meet The Founder Series for the First Installment of 2024

Jenna LyonsDeonté Lee/BFA.com

Last Thursday, Vogue HQ hosted Vogue Club’s first Meet The Founder of 2024 with the iconic Jenna Lyons. In conversation with Arden Fanning Andrews, Vogue’s beauty editor at large, and Margaux Anbouba, Vogue’s senior beauty and wellness editor, Lyons discussed the beginnings of her chic false eyelash brand Loveseen, her time at J.Crew, overcoming setbacks, and developing her signature beauty look. Ever the transparent It girl, Lyons revealed that her red lip, slicked-back hair, and glasses combo all came from necessity: She had no time for makeup, so she started wearing a red lip; she slicked back her hair because her young son at the time would pull on it; and she started wearing chic glasses because she noticed she was tripping up the stairs while texting.

At the studio, attending Vogue Clubbers received their copy of American Vogue’s March 2024 issue and a selection of Lyons’s Loveseen eyelashes. When asked about her decision to jump into the beauty world after a nearly 30-year career in fashion, Lyons reminisced on Loveseen’s origins.

“When I left J.Crew, I didn’t know what I was going to do. I so connected my personality, my persona, who I was, and also my importance to my job, which is a really dangerous thing to do,” said Lyons. But she realized her love for false eyelashes while working with the producers of a television project, and developed a business plan. “I said, I’m kind of obsessed with eyelashes because I don’t have any of my own”—Lyons has a genetic disorder, incontinentia pigmenti—“[so] I thought there had to be something in between eyelash extensions and giant false eyelashes… and I wanted to do something of my own.” And so, a whole new chapter of Lyons’s story began.