Tailored Moments: A Morning With Knatchbull and Vogue100

Daisy Knatchbull and Laura InghamPhoto: Marco Bahler

As London Fashion Week drew to a close, Vogue100 gathered on Savile Row for breakfast and a conversation with Daisy Knatchbull and Vogue’s Laura Ingham. Knatchbull—who founded the first, and still only, female-led shopfront on the Row—brings a contemporary vision to one of fashion’s most storied addresses. Breaking into a traditionally male domain, her team of forty women and one man has felt warmly received even as they challenge its conventions. “Our daily challenge,” she explains, “is ensuring that quality, craftsmanship, and exceptional service remain at the heart of everything we do.”

Guests were immediately struck by the Knatchbull space itself: bright and airy, with mirrored walls, elegant wallpaper, and the subtle scent of Diptyque candles—an inviting atmosphere that feels uniquely Daisy’s.

Over avocado toast and green juice—a welcome pick-me-up after the week’s whirlwind—Knatchbull and Ingham settled in for a relaxed discussion. “My true inspiration is the women we work with,” Knatchbull shared. “But if I had to choose a muse, it would be Lauren Hutton: carefree, confident, and beautifully tomboyish. Her spirit embodies the feminine yet precise tailoring we create.”

From empowering clients in bespoke suits to reimagining Savile Row’s traditions, Daisy Knatchbull is reshaping what tailoring—and women’s fashion—can mean now.