Loewe Celebrates its Arrival in Los Angeles With a Decadent Dinner and Disco Party

Loewe landed in Los Angeles with a splash last week as the Spanish luxury label and creative director Jonathan Anderson celebrated the opening of their flagship store in Beverly Hills with a series of events. After the opening of the stunning new Rodeo Drive location, the evening kicked off with an intimate dinner at the Chateau Marmont attended by model mother and daughter team Cindy Crawford and Kaia Gerber along with Emma Chamberlain, Luca Guadagnino, Maude Apatow, Murray Bartlett, Pauline Chalamet, Pom Klementieff, Tessa Thompson and Tracee Ellis Ross.

After the alfresco dinner under the stars, the crowd moved on to the iconic Sunset Strip nightclub Whisky a Go Go—which had been rebranded Club Loewe for one night only—where they were joined by guests including social media stars Tinx and Cody Ko, James Blake, Devon Lee Carlson, Violet Chachki, Taylour Paige and a very pregnant Amanda Steele who nearly stole the show a perforated Alaia bodysuit. 

The theme of the event was decidedly decadent disco—a nod to Loewe’s Rodeo Drive campaign created in collaboration with Manila-based artist Patricia Doria - as scantily clad servers clad only in retro interlock short shorts and tube socks handed out cocktails and Loewe branded condoms to the partygoers. 

As the club and the dance floor filled up, guests were treated to a performance by Omar Apollo. Los Angeles is a famously early-to-bed, early-to-rise town, but Anderson kept the crowd out long past their bedtime and those who stayed on to party into the wee hours—including Doja Cat, who sported the label’s trompe l’oeil body print kaftan dress—were rewarded with a set by legendary DJ Felix Da Housecat.