Proenza Schouler Brings Arizona to New York for Its Fashion Week Fragrance Launch

Whether or not one had preconceived notions about what it’s like to drive through the coppery, pink-hued deserts of Arizona, Jack McCollough and Lazaro Hernandez of the beloved New York brand Proenza Schouler wanted to re-create the essence of their experience for all to see at the launch of their very first fragrance, held last night at Skylight Modern during New York Fashion Week.