Cowboy Hats! Step Dancing! Pucci and Mytheresa Took Over a Meatpacking Landmark for a Suitably Texan Bash

When Camille Miceli was 18, she packed her bags for a month-long escape to Austin with her French boyfriend. Decades later, still enamored with Western iconography and cowboy culture, the artistic director of Pucci returned to the Texan capital—this time to host a spirited takeover of the historic Austin Motel alongside Mytheresa. Naturally, there were Pucci-printed cowboy hats and silk scarf bolo ties.

They say everything’s bigger in Texas—and this party was no exception. Held to mark the launch of Pucci’s latest summer edit on Mytheresa, the night was awash in bandana tops, palazzo pants, pareos, and kaftans. It was a love letter to joy, pattern, and poolside panache.

Miceli, fresh off a Spring/Summer 2025 runway presentation in Portofino, was radiant in a black-and-white embellished ensemble and gladiator sandals straight off the catwalk. “I am having so much fun tonight, because I’m like a guest,” she told Vogue. “My work is done! I did my show two weeks ago, so I’m just here to enjoy myself. I feel a little emotional seeing all these women wearing their Pucci and styling it in their own unique way.”

Music, a core tenet of the Pucci brand, was front and center. Miceli flew in her favorite DJ, Giuseppe Savoni—aka Disco Bambino—who spun Italian disco vinyls from the ’70s and ’80s. “He’s got the best collection—it’s beyond,” she said. “He also did our Art Basel event in Miami.” Stars like Kelela, Gunna, and Cailin Russo were spotted dancing poolside to his retro-tinged set.

The Austin-based band Libby The Loveless took the stage later, while dancer Beth Coffey and her troupe led impromptu two-stepping lessons for those brave enough to try.

Meanwhile, cocktail glasses clinked over Italian-style bites and aptly named drinks: Mytheresa Margaritas, Pucci Palomas, Saloon Spritzes, Cowboy Crushes, and First Rodeos. And at the build-your-own cowboy hat bar—complete with silk trims and vintage pins—guests created their own Westernwear statements. Allen’s Boots, a Texas staple and Miceli’s earlier pit stop that day, helped bring each creation to life.

Out front, two things stopped sidewalk traffic: a turquoise vintage Cadillac Coupe de Ville convertible, perfectly in sync with the color palette of the Pucci x Mytheresa capsule, and the motel’s iconic neon sign—now flashing the phrase Sweet Dreams Are Made of Prints.

And when Miceli finally catches some sleep after the party, no doubt she’ll agree.