Jeremy Scott Sounds Off on Logos, and Why They Feel Right for Spring Inline

  • loewe spring 2016
    Photo: Indigitalimages.com
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    Jonathan Anderson’s no-holds-barred approach at Loewe: The Spanish heritage house’s name appeared on head-to-toe sets like this one and bold, race car–esque fonts on bags.

  • gucci spring 2016
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    The gestural, allover script shown on a blouse and skirt by Gucci’s Alessandro Michele: A subtle way to dip a toe into the logomania trend, it’s ideal for those hesitant to wear their brand allegiance on their sleeve.

  • lanvin spring 2016
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    You’ll rue the day your dresses went unadorned with Parisian street names and the name of the house that Mme. Jeanne built: Lanvin.

  • emilio pucci spring 2016
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    At his Pucci debut, Massimo Giorgetti took house founder Emilio’s first name and whipped it into graphic laces (like this one), sandal straps, and more.

  • logomania
    Photographed by Phil Oh
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    Spotted between shows: Pairing a Loewe Puzzle bag with a sweatshirt repping the eponymous brand of its designer, Jonathan Anderson.