Denim and Diamonds: A Western-Themed Wedding at a Ranch Overlooking Fort Worth
Treasure Maddox and Kyle Hannah’s meet-cute was at a bar on Halloween in 2020. Treasure, who works as the global public-relations director at Mackage, was celebrating her move back to Texas after almost 10 years in New York City. “I was not partaking in Halloween festivities but instead having a few drinks at local bar Magnolia Motor Lounge with my mom and sister,” she remembers. “This tall, dark, and handsome man in a full Canadian tuxedo walked over to me at the bar and simply asked me, along with my mom and sister, to take a shot. Although they quickly declined, it was an easy yes on my end, and as he ordered a round of green-tea shots, he asked me my name and a few other questions.”
Treasure took her first-ever green-tea shot, the two conversed a bit more, and then Kyle spun around and walked out of the bar with a quick goodbye and his friends in tow. Treasure was beside herself. “I thought, How could this handsome man walk into my life, take a shot with me, and then exit so quickly? I figured I would never see him again,” she remembers. Then less than a week after meeting at the bar, Kyle reached out to her on Instagram. “Thankfully I have a unique name that is not hard to find,” Treasure notes. The conversation quickly moved to text and led to the couple’s first official date on January 27, 2021.
Treasure and Kyle got engaged on July 3, 2022, at her family’s lake house in Texas, just about an hour north of where they live in Fort Worth. “I had been anticipating an engagement for a while, as we had fully discussed our life together and had been living together for a year at this point, but the actual engagement was a complete shock,” Treasure admits.
Kyle had planned to propose during a sunset happy hour that he arranged with Treasure’s mom and sister on the property, overlooking the lake. “But as the day progressed, his nerves grew,” Treasure recalls, noting that a storm had hit that morning, which threw a spanner in Kyle’s plans. Eventually the storm cleared, and Kyle headed down to prepare the boat—and decided it was now or never to propose. “I was in a bikini and flip-flops—not what I planned on wearing during our engagement—and he was in American-flag swim trunks and a linen button-down when he dropped to one knee,” Treasure remembers. “I was absolutely stunned and in shock. I truly do not remember all that he said when he proposed, and it took me a while to even process it all and respond, but it was the easiest yes ever.” With their friends and family cheering them on from afar, they celebrated with copious amounts of Champagne and partied the night away, still in their swimsuits.
After Treasure and Kyle got engaged, the bride-to-be knew she wanted a short engagement and to get married before the Texas summer heat rolled around, so they landed on March 2023. The planning process was relatively seamless. Treasure had Sara Fay, a wedding planner she’d met in Lake Como while on a girls’ trip back in 2019, on speed dial. “I knew I wanted the ultimate Texas wedding, with the perfect combination of influences from my late father—renowned cowboy Keith Maddox—my time living in New York City and working in fashion PR, and Kyle’s country roots,” she says. “I did, however, have three hard nos: No flowers, no cake, and no monograms. I was not going to have a typical wedding.”
Prior to even getting engaged, Treasure had her heart set on working with stylist Carrie Goldberg and Lex Alexandris of CLG Creative—and with all of the themes for the wedding weekend in place, the team quickly got to work on the looks, starting with bride’s wedding dress. “I flew up to New York for two days of back-to-back fittings, approximately 10 in total, but I just was not finding anything that fit the aesthetic I was looking for,” Treasure says. “I knew I was not going to just fall in love with anything off the rack, and that is when we started discussing a custom gown with Danielle Frankel.”
After Treasure received the first initial sketches from Danielle, she knew she had made the right decision. “She understood my vision for the gown, and it was a seamless collaboration between myself, Danielle, Carrie, and Lex,” Treasure says. “I wanted traditional but modern with unique elements, a corseted top for that snatched look with a high neck and lace throughout the gown but not a solid-lace dress. On the right hip of my dress, Danielle also included KAM, for Keith Alan Maddox, so my father could be with me on my special day. The entire design process was incredible, and I was thankful to have my mom and sister fly up with me for every design appointment and fitting. My dress was beyond beautiful and exceeded my vision.”
For her wedding shoes, Treasure met with Jimmy Choo’s creative director, Sandra Choi, in London. Treasure previously managed Jimmy Choo’s PR in the US, and when she got engaged, Sandra told her she could only wear Jimmy Choo on her wedding day. “With that said, I will take any excuse to go to London,” the bride jokes. “As I am not the traditional bride and did not want a crystal or pearl pump or sandal, we designed a custom wedding bootie.” The ivory satin bootie featured hand-cut lace from the wedding dress, and on the sole the bride’s new initials, TMH, appeared alongside the couple’s wedding date: 3.4.23.
The wedding weekend began with a bridal brunch, followed by a denim-and-diamonds-themed welcome party at the White Elephant Saloon. “I landed on the White Elephant Saloon because it is near and dear to my heart, as my late father’s cowboy hat is proudly displayed on the wall—just another reminder he was with us during such a special time,” Treasure says. For this event, the bride wore a Miss Sohee minidress with Jimmy Choo crystal-embellished boots, an American Hat Company cowboy hat, and a Jimmy Choo crystal Bon Bon bag. The ’90s country cover band, the Neon Prophets, performed all night.
For the wedding itself, an enormous clear tent designed to resemble a cathedral was erected on a thousand acres right outside Fort Worth in Weatherford, Texas, at their friend’s ranch. The wedding attire was Texas tuxedo, and the men were asked to wear tuxedos and cowboy hats and the women formal gowns. The ceremony started at 5:30 p.m., and guests were greeted by a classic string quartet and waiters who passed Champagne and beer before entering the cathedral. Once inside, the couple’s friends and family admired the chandelier created from bleached Spanish moss and designed in a tiered umbrella shape to draw attention to the breathtaking scenery of the ranch. Meanwhile, the ceremony and reception tents were connected with an outdoor wooden-floor patio shaped like a horseshoe, which was meant to provide good luck on the wedding day.
