Behold, Virgil Abloh Just Launched the Coolest Off-White Home Collection

Virgil Abloh has been tinkering with furniture for a while: take his collaboration with Swiss design brand Vitra at Art Basel, his “Acqua Alta” collection at the Venice Biennale, or his upcoming partnership with fast-furniture behemoth IKEA.

But this week, the multi-hyphenate designer finally launched his own signature home brand, Off-White “HOME.”

Sticking to his signature of simplicity, “HOME” is broken down into three straightforward categories: ceramics, bed, and bath.

Why those three? “To me, there are certain things that come to mind when you think about a home, or your home. It’s familiar, comfortable. A place for you to relax and maybe entertain,” Abloh tells Vogue. “I think these three speak to all of those comforts and the necessities that we’ve come to expect should be provided to us in a home.

Comforts and necessities, to Abloh, are things like coffee mugs, sheets, terry-cloth towels with a matching bathrobe. Fittingly, everything is done in shades of—you guessed it—off white.

But color is not completely absent. All of ceramics are adorned with a grass landscape in cornflower blue—the same shade used across various pottery, from ancient Persian creations to Chinese porcelain, to Dutch delftware. “A lot of what I do is taking the familiar and making it new and that’s what we did here,” Abloh says. “It’s such a common thing, for plates and ceramics to have this sort of iconic blue element.”

Then there’s the throw blanket, a playful poppy-red popping with Off White’s arrow emblem. Abloh says he designed it for a young adult who wants to experiment with their home style, or you know, those seriously fun families.

What’s Virgil favorite piece from his own collection? “Everything,” he says. Fair enough. Take a look at some of the pieces from the collection, below.

“HOME” will be available in Off-White’s Mykonos store starting August 22, and at the Empty Empty Gallery as well as online starting September 1.