Runway

“Creativity Will Never Stop, It’s Absolutely Essential”—Highlights From Marc Jacobs and Kenneth Ize’s Vogue Global Conversations Discussion

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“Fashion shows are very important. It’s very needed,” Ize added later in the conversation, detailing how bringing his garments to Paris and having a show helped expose him to new markets. “The [fashion] show moved our sales.... Doing a show gives a comfort to the buyers and to the consumers that this product is going to stay, it’s meant to be here.”

Still, Jacobs thinks the show schedule could be amended to reflect a more thoughtful pace. “If anything, there should be two shows a year,” he said. “I think the amount of stuff we make, the quantity we make, and the amount of times it’s shown, it’s just so excessive.”

In the end both designers insisted that even in dark times creativity can be a beacon. Ize says he’s using this time to rethink his digital strategy. “I think everyone is talking about how it’s important that we create content. The story behind everything is very important,” he said. “Creativity never stops, no way. It needs to keep moving. You have to find a way to do it. I believe the way forward is to just keep creating content and to use the spaces we have to tell our stories.”

Jacobs echoed that sentiment: “Creativity will never stop—it’s absolutely essential. Where would everyone be during this quarantine if they didn’t have books to read and movies to watch? I don’t know where I’d be if I didn’t have something to get dressed up for every day. It’s just vital to me; it’s as essential as anything else.… Being creative and creativity are absolutely essential. It will always live.”

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