La Vie en Rosé: Wölffer Celebrates a New Wine in Florida’s Horse Country 

A symphony is clinking wine glasses mixed with the sound of neighing horses on Friday evening in Wellington, Florida. The equestrian enclave, a stone’s throw from Palm Beach and known colloquially as “Horse Country” thanks to its many lush, wide-open acres and well-appointed barns, rarely sees the sort of glitz Joey Wölffer, chief brand officer and co-owner of Wölffer Wine, brought to Double H Farm to celebrate the release of Summer in a Bottle: Côtes de Provence. “Bringing all my worlds together brings me so much happiness, and I think it’s all such a natural fit,” Wölffer told us alongside her co-hosts for the evening, brother Marc Wölffer and husband, Max Rohn. “It’s really a paradise for humans and animals alike.” 

With silver trays of the newly-released Rosé making the rounds, many of Wölffer’s fellow equestrian pals could be found during the pre-dinner mingling that unfolded alongside the estate’s lily pond. They included Georgina Bloomberg, who planned to jet off the following day to join the showjumping circuit in Europe, and polo world dignitary Nacho Figueras with wife Delfina Blaquier and daughter Aurora Figueras Blaquier. “Wolfer is a place close to my heart,” Nacho told Vogue. “I was a good friend of Joey and Marc’s father, Christian Wölffer, in my Bridgehampton Polo years, so seeing both Joey and Marc take over and doing so well is a joy.” 

Yes, one might be hard-pressed not to find the gilded, floral bottles of rosé at your next summer picnic, and the same held true for the long candlelit dinner table that stretched under the pergola. Here, partygoers were treated to both dinner and a show, thanks to an impromptu musical performance by head winemaker Roman Roth. His song of choice? Fittingly, La Vie en Rose.