Tommy Hilfiger is known for being at one with the beating heart of the zeitgeist. Over the years, the brand has spliced its distinctive red, white and blue with unadulterated star power, enlisting the likes of Gigi Hadid, Zendaya, Jisoo and Hailey Bieber to share their unique approaches to all-American style. This penchant for powerful women, known for dressing with confidence, continues, true to form, with a hotly anticipated collaborator returning for spring 2025: Sofia Richie Grainge.
The transition from winter into spring brings countless opportunities to open the proverbial window; letting in fresh air, perspectives and fashion inspiration. After months in hibernation, it’s the perfect season to step out with a new sartorial take. Few people are better placed to offer their expertise in this department than Richie Grainge, who garners continuing attention for a lauded style renaissance of her own. Documented via carefully curated social media content – responsible for launching a million sleek up-dos – the model and entrepreneur’s notably restrained approach to dressing has seen her mature into a bonafide fashion heavy-hitter.
‘Tommy is the godfather of Classic American Cool,’ Richie Grainge says of Hilfiger. ‘His designs are the perfect canvas for playing with effortless style and building a wardrobe of timeless pieces.’ Hinting at further collabs to come, she adds: ‘I am excited to co-create over the coming years with someone who shares my passion for self-expression, enduring style and originality.’
With her covetable collection of blue jeans, white shirts, chic dresses and relaxed tailoring, Richie Grainge’s ascent into the it-girl-sphere is inexorably linked to timeless staples of the Great American Wardrobe. Her virtuosic riffs on these classics are always executed with signature polish: a perfectly placed handbag, a cardigan buttoned just-so. This distinctive sense of refinement has found broad resonance – lest we forget that wedding! – landing Richie Grainge on the vision boards of style mavens the world over. Little wonder, then, that Tommy Hilfiger has invited her to bring forth a contemporary womenswear collection as slick as she.
Echoing the spirit of the Spring ‘25 mainline collection, the Sofia for Tommy capsule offers a simple yet effective dictum for everyday dressing. Designed for every spring moment, at its center sit tailored classics with their lines softened to achieve a relaxed, oversized fit. These fresh takes on proportion extend into shirting, with a voluminous ‘boyfriend’ rework of the Tommy button-down providing a perfect emblem for the lightness and ease of the season, a theme that continues in long, fit-and-flare linen dresses. These pieces lend themselves naturally to layering, ensuring the collection can be mixed and matched, à la Richie Grainge’s own personal style.
Elsewhere, Breton stripes provide a unifying thread. Found in statement knits, billowy blouses and bias-cut dresses, they infuse the collection with Tommy’s ‘nautical prep’ heritage. Meanwhile, sun-faded shades offer rich dimensions throughout. As well as striking up a sense of lived-in ease, these toned-down hues align the offering perfectly with Richie Grainge’s own approach to color, which overwhelmingly favors restraint, giving way to the occasional statement splash.
This all-American color story also brings to mind Tommy Hilfiger’s famous association with East Coast collegiate style. Known for its nostalgic, effortlessly thrown-together charm, the look has made a return to the collective fashion psyche of late. With its focus on quality and simplicity – a well-worn loafer, a cashmere sweater thrown over the shoulders – the aesthetic is a testament to the founding pillars of American fashion, among which Tommy Hilfiger built his empire. In combining this classic cool with Richie Grainge’s slick SoCal chic, the capsule identifies itself as proudly bi-coastal, striking up fantasies of strutting through campus during cherry blossom season and the languid poolsides of LA.
Richie Grainge’s fresh interpretation of the ‘prep-made-modern’ sensibility is the latest in a long line of ‘Tommy Twists’. Occurring regularly throughout the brand’s history, this desire to remix codes and collide with previously disparate perspectives signals its ability to adapt to ever-evolving fashion and cultural landscapes. This commitment to versatility can be found within the Sofia for Tommy capsule itself, with pieces designed to be styled and re-styled according to the wearer’s personal tastes. It’s clear that effortless self-expression was Richie Grainge’s paramount concern when donning her designer’s cap. After all, she has been lauded for unapologetically carving her own niche in the fashion sphere - and a perfectly polished one at that.
Shop the Sofia for Tommy capsule collection here.