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2013 CFDA Swarovski Award for Emerging Talent in Womenswear

Film to celebrate the nominees of the 2013 CFDA Swarovski Award for Emerging Talent in Womenswear -- Erin Beatty & Max Osterweis of Suno, Shane Gabier & Christopher Peters of Creatures of the Wind and Carly Cushnie & Michelle Ochs of Cushnie et Ochs

Released on 05/28/2013

Transcript

(playful music)

Designing for women as in

these kind of like weird static group of people

it s more about trying

to make clothing for individuals.

Things that really inspire us

come from art and architecture.

Suno s an optimistic,

slightly irreverent.

Humorous.

And look sophisticated and look chic,

but still look like a woman.

And sometimes the magic lies

in connecting all of those pieces.

Finding individuality and

finding a kind of unique voice

and that s what we try to do.

It s more of an attitude.

A mythological theme.

Just a little more causal.

Just anything that s really graphic.

Sort of dressed up, dressed down.

That was sexy, not in a vulgar way.

You know, because you re constantly examining

how you re gonna do that.

We thought about character.

Creating the fantasy

but still having the practicality.

Well, it s amazing to be nominated.

For the Swarovski

Swarovski

Swarovski

Women s wear.

It really just puts this stamp on your brand.

It s a really powerful validation.

It means that we re doing something right.

(playful music)

Starring: Erin Beatty, Max Osterweis

Featuring: Carly Cushnie, Shane Gabier