Fendi: Inside the Mothership

[whirring]

[speaks French]

[upbeat music]

Is this a,

It s fur.

fur?

It s fur and organza.

Not bad, huh?

[Charlotte] There s a huge choice when you edit a show.

This whole room has to become 49 outfits.

And I d say there was the potential for about

100 outfits in here.

And pretty good ones.

[upbeat music]

There s a very beautiful layering that s very graphic,

but because it s done in organza

so it s very soft,

and the degrade of the coloring makes it softer again.

It s an amazing technique of fur on organza.

So you have,

and this technique only we can do.

Which is, we re shaving the the fur

so that to looks like it s architectural.

[upbeat music]

This collection is a lot about

computing and futuristic lines,

but at Fendi we like to treat accessories like clothing.

You can feel the freedom.

[upbeat music]

[piano plays]

[Pietro] The difference between a luxury house

and just a fashion house,

is the history and the stories that you have to tell.

So, what we are doing is

we are telling the story that Fendi has,

and to be unique in the way

that we want our story to tell

while others are just a fashion show.

It s a remake of our history

and by the way we opened a store.

I think here we are in the heart of

one of the top shopping this nation worldwide.

Fendi deserved this location.

We are very proud of it.

[classical music]

[drum heavy music]

[crowd cheers and applauds]