From January 9 to 14, 2024, the Hub of Africa Fashion Week (HAFW) was held in the picturesque setting of Addis Ababa. The Ethiopian capital, located some 8,000 feet above sea level, enchanted visitors with its evocative atmosphere, uniting past and present at a unique cultural crossroads. The energy of the city, founded in the late 19th century, is washed in crystalline light and paired with a vibrant atmosphere that adds up to an unforgettable experience for visitors.
HAFW, founded by Mahlet Teklemariam and her brother Natanem Teklemariam, celebrated its 14th anniversary this year, and has developed into an extraordinary platform capable of illuminating the growing talent of African designers around the world. It has become not just a fashion runway, but a cultural crossroads where talent, commitment, and success converge. The passionate leadership of the Teklemariam siblings, supported by influential figures such as Waridi Schrobsdorff, the founder of Fashion Africa 254, has transformed HAFW into an event that celebrates not only African creativity, but also uses fashion to create new connections and opportunities. Here are the 10 designers you need to know about:
Mastewal Alemu
Mastewal Alemu brings with her a unique wealth of knowledge, coming from a background as a fashion design lecturer. During her academic journey, she delved into studies of traditional Ethiopian cotton, which she then placed at the center of her eclectic collection. The brand, driven by her passion for textiles, is distinguished by local production, focusing on sustainability and embracing a zero-waste design approach. Alemu’s philosophy includes the responsible use of resources, and a focus on ethical production. Her abiding interest in textiles was also evident in her choice of a chiaroscuro palette intended to reflect life’s experiences and its nuances, providing wisdom and experience that is visible in every garment in her collection.
.JPG)
Tibebu Collection
The name Tibebu, which means wisdom in Amharic, embodies the very essence of the brand. From a young age, Bezawit Tibebu dreamed of becoming a designer, and her brand focuses on modernizing traditional Ethiopian textiles with a couture and contemporary twist. The pastel color palette, enhanced by traditional hand-woven fabrics, gave a unique and refined touch to Tibebu’s creations.
.JPG)
Natanem Couture
Natanem Wondwossen creates elegant pieces with a focus on craftsmanship and individuality. Wondwossen focuses on an innovative use of textiles, inspired by the beauty of traditional Ethopian textiles to continue to keep their tradition alive.
.JPG)
Afthoro
Afthoro designer Haimanot Geremew presented a collection inspired by lavishly baroque and beautiful traditional Ethiopian wedding dresses. The garments marry Ethiopia’s rich cultural heritage with a modern vision.
.JPG)
Afropian
Hortense Mbea, the designer behind Afropian is originally from Cameroon. She originally established the label as an accessories brand but it was since evolved to include ready-to-wear, which merges Ethiopian craftsmanship with Cameroon’s dynamic flair. Its motto, Wear Africa with Pride, reflects the brand’s commitment to promoting cultural pride through elegant and meaningful garments.
Zemenay
Amid the colorful mix of brands that graced the runway, Betselot Zewge’s stood out. Ethiopia
s first plus-size brand made an impact with its colorful minimalism suited for women of all shapes and sizes.
Metii Upcycled Collection
The Metii Upcycled Collection by Metii Gaye, was constructed from upcycled denim and cotton. Each garment is an ambassador for sustainability and reflects a commitment to an eco-conscious approach that redefines industry standards.
.JPG)
Dann
Danawit Alema’s Dann is a brand that combines innovation and creativity, and stands out for its ability to go beyond the concept of streetwear to place upcycling at the center of its identity. The innovative collection embraced youth empowerment and the use of zero-waste techniques and natural dyes.
Samra Leather
Samra Leather, founded by Samrawit Mersiehazen, embodies Ethiopian craftsmanship through its designs for handbags and accessories and is distinguished by its bold and decisive style.
Alexander Akande
The brand is a fusion of clothing and jewelry inspired by all the elements of the African continent, from its jungles and forests to its music, art, and culture.
