38 Questions I Had After Watching Taylor Swift’s Bonkers New Music Video for “Opalite”

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Photo: Courtesy Taylor Swift/Spotify

Sound the alarm: Taylor Swift just released a new music video for “Opalite”, the glittering love song from The Life of a Showgirl, and, well, it’s a world away from the polished showmanship of “The Fate of Ophelia.” Watch it now—and see all the questions I had upon my jaw-on-the-floor first viewing below.

  1. What is this ad? Am I watching the correct thing?
  2. Why is this just on Spotify and Apple Music and not on YouTube? (Oh, it’s to rack up the streams isn’t it?)
  3. Is the Opalite spray in The Life of a Showgirl’s album colors, orange and oxidised green? Classic.
  4. This living room is somehow so Taylor coded?
  5. Taylor in a scrunchie? Never thought I’d see the day.
  6. And she’s brunette?!
  7. Is this supposed to be shot like a Wes Anderson movie?
  8. There’s something very cozy and ’00s about all of this?
  9. Friendship bracelets?!!!
  10. Is that a George Michael poster on her bedroom wall?
  11. And is that a nod to “Father Figure” from The Life of a Showgirl? Of course it is.
  12. I wonder what Taylor sings when she does karaoke? Does she even do karaoke?
  13. Greta Lee on MTV?
  14. Is that the Eras Tour dancer Raphael Thomas as the bartender?
  15. And Eras Tour dancer Natalie Reid as the girl who takes the seat next to Taylor?
  16. Has Taylor ordered Cosmos? (Again: of course.)
  17. Is Taylor a Carrie, Charlotte, Miranda, or Samantha?
  18. Jodie Turner-Smith as a fitness instructor?
  19. Domhnall Gleeson as Taylor’s other half?!
  20. Isn’t that Eras Tour dancer Kevin Scheitzbach as the ticket office person?
  21. Is this the most British Christmas set-up ever?
  22. And now they’re together!!!??
  23. Lewis Capaldi is the photographer?
  24. Is this Starcourt Mall from Stranger Things?
  25. Is this the weirdest music video Taylor’s ever made?
  26. Nothing says love like matching pretzels, I guess?
  27. And Graham Norton, too!? Oh, this is everyone Taylor was on the Graham Norton sofa with, right?
  28. And are those Eras Tour dancers Sam McWilliams and Whyley Yoshimura talking to Graham?
  29. And Cillian Murphy in an ad?
  30. This sparkly dance number is unexpected?
  31. Is this literally a town hall dance competition?
  32. Who else could judge this but Eras Tour dancer Kameron Saunders?
  33. What is this bizarre end credit about where the rock and cactus are now?
  34. Is this the best free publicity for Domhnall Gleeson’s The Paper?
  35. What projects were Jodie and Greta promoting again?
  36. Oh, wow, Cillian did the Opalite ad voiceover, too? I guess that’s what you do after you win an Oscar.
  37. How soon after this episode did Taylor approach them all to do this? Truly a mastermind.
  38. Is this proof that Taylor still is and will always be an Anglophile?