"It s not damp, it s soaking," backstage pro Sam McKnight said of the wet-haired look he gave models Kendall Jenner, Joan Smalls, and Rosie Huntington-Whiteley before Balmain’s spring 2015 show this afternoon. A departure from the messy, matte texture more typical of designer **Olivier Rousteing **s "Balmain army," as the creative director frequently refers to his rock n roll glamazons, McKnight said the latest iteration of the sleek-haired trend was meant to evoke a "Helmut Newton toughness"—which he coined "rich swimming pool” with a good-natured laugh.
Paired with a sun-kissed nineties-era “fake tan,” courtesy of makeup artist Tom Pecheux, those damp, low-maintenance strands offered more support to this month s reigning beauty rule that all you need to feel fabulous this spring is to take a quick dip and get dressed—in one of Rousteing s body-con, hardware-heavy frocks or otherwise. "It makes you look confident and powerful," confirmed Karlie Kloss. Enough said.[#image: /photos/5891579c23f9887c0e0e071c]|||Balmain Beauty|||
