Bella Hadid Turns the Scrunchie Into a New Street Style Staple

bella hadid scrunchie
Photo: Backgrid

From her high ponytails and Clueless-inspired hair accessories to her denim-on-denim fashion looks, Bella Hadid has become an unwavering poster child for the ‘90s revival. And her latest move—posing the scrunchie as a street style statement—is no exception.

During an appearance for Nike at L.A.’s The Grove over the weekend, the supermodel slicked back her shortened strands into a white, scrunchie-adorned half-up tie-back, pairing it with the sportswear label s bra and under armour, which poked out of matching training pants, and was accessorized with gold earrings, oval tinted shades, and, no surprise, her rock-solid abs.

The latest fashion girl to resuscitate the polarizing hair relic (it s also got the Lily-Rose Depp tick of approval), Hadid champions it as the proverbial cherry on top of a head-to-toe athleisure look. In fact, with the Nike Cortez campaign star s endorsement, it may be well on its way to becoming a streetwear staple.

But given that Hadid’s chiseled core wasn’t built in a day, perhaps the biggest draw is that with a little help from a boar bristle brush, the floaty accessory conceals all the tell-tale signs of gym hair—not to mention summer sweat.