It’s safe to say that 2015 was the year of the collaboration. Brands big and small partnered with artists, models, and celebrities alike to expand their reach and put their stamp on new types of products. But rather than try to count up all the collaborations the fashion world saw this year—a number that would likely climb into the hundreds—we’re highlighting the 10 pairings that will set the stage for collabs to come, including H&M’s Balmainia, Moschino’s Barbie, and the unlikely coupling of Jimmy Fallon and J.Crew.
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Photo: Courtesy of H&M
Riffing on past runway hits, Olivier Rousteing’s Balmain x H&M collaboration gave the designer’s two million Instagram followers a chance to join his Balmain Army. And that they did, turning out in droves to shop the collaboration—and resell it on eBay for more than ten times the retail price.
