Trends

The Evolution of Boho Chic Style—and How to Wear It Now

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Photo: Courtesy of Chloé
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Singer Marianne Faithfull and actress Anita Pallenberg in 1967.

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The descriptor survived and was used through the roaring 1920s, World War II, and right into the 1960s, when a whole generation of free-thinkers created a new counterculture of their own. These flower children embraced sex, drugs, and rock n’ roll—and, much like their predecessors a century before, also shunned societal norms by dressing in flowing fabrics, eclectic prints, and thrifted folkwear. Their style icons were just as effortless and laissez-faire. Think: Janis Joplin, Joni Mitchell, Marianne Faithful, and more.

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Thea Porter, Summer 1972

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From bohemian to boho chic

By the 1970s, designers like Thea Porter, Yves Saint Laurent, and Karl Lagerfeld for Chloé had taken the folksy aesthetic to the runway, with looks that embodied a glamorous vision of free-spirited romance. Vogue’s January 1970 issue summed up the vibe: “All languorously falling things—and with lots and lots of long, dangling fringe to keep the languor lingering…anything that makes you dream a little bit about yourself.”