These days, when a celebrity embarks on a press tour or album rollout, it’s all very planned. They might do an episode of Hot Wings, have a Chicken Shop date, or swing by a late night talk show. There’s a certain tried-and-true Hollywood formula that A-listers (or rather, their publicists) love to follow. But sometimes, once in a magical blue moon, a star will stray from the norm—and pop up in the most random of places. Just look at Cardi B this past month: The rapper has been promoting her new album, Am I the Drama?, in the wackiest and most fabulous of ways.
Cardi’s deeply unserious album rollout all began a few weeks ago, when she was testifying in court over an altercation with a security guard. (Cardi was cleared of the charges.) Videos of the star getting questioned went so viral—thanks to her quick wit and comedic facial expressions—that Cardi turned the memes into a limited-edition Am I the Drama? vinyl. Talk about a smart marketing move. In the days that have followed, Cardi has continued to bring the gags. In New York, she popped up with her vinyls and CDs on a city sidewalk, attempting to sell them to anyone who walked by while waving around incense. “$9.99, $9.99,” she shouted. She also hustled her vinyls on the New York City subway. “I used to be a professional ballerina, but I’m trying to turn my life around for kids,” she joked.
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Sure, these were all planned PR stunts, but there is something delightfully refreshing (and unhinged) about her completely rogue press tour. A few days ago, Cardi popped up on the top of a black Escalade, taking selfies for her fans while also twerking on the roof; It is unclear if this was part of the marketing plan, or simply just what Cardi felt like doing, on a Tuesday.
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Even better than her impromptu appearances, meanwhile, is the epic fashion she s worn during more traditional press stops. Styled by Kollin Carter, Cardi has embraced full glamour ahead of her album drop. On Jimmy Fallon, she wore a blue feathered Libertine coat and metallic platforms. She has also sported leopard-printed coats, big faux fur jackets (one worn to the Alexander Wang show during New York Fashion Week), and striped jersey dresses.
The superstar has a big personality (please watch her sit-down interview with friend Kelly Rowland) and even bigger statement looks to match. With Am I the Drama? officially coming out tomorrow, we’re sad this press tour is coming to a close. I mean, what other musician has casually revealed they are pregnant during an album rollout? Cardi is bringing the spontaneity back to being a celebrity, and I simply live for it.
Below, see more of Cardi’s best recent looks.
