Magazine

In Deauville, Virginie Viard’s Swansong Fall Collection for Chanel Comes to Glorious Life

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SEASIDE RENDEZVOUS
Like the figures in Joaquín Sorolla’s 1909 painting Strolling Along the Seashore, models Lulu Tenney and Angelina Kendall make formal silhouettes feel fancy-free. Tenney wears a silk-muslin coat and cashmere dress. Kendall wears a silk-muslin dress and wool pullover. All from Chanel (here and throughout story); select Chanel boutiques. Fashion Editor: Tonne Goodman.Photographed by Malick Bodian, Vogue, August 2024. Fashion Editor: Tonne Goodman.
Before Virginie Viard bowed out of Chanel, her enchanting fall 2024 show, presented at the Grand Palais Éphémère in Paris, took guests on a spiritual journey to Deauville, the resort town in Normandy where Coco Chanel once ran a boutique.
Vogue’s Tonne Goodman and photographer Malick Bodian went directly to the source to shoot the collection, capturing models Lulu Tenney and Angelina Kendall on Deauville’s shimmering seashore in clothes both coolly classic and utterly fantastic.
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SKIRTING THE ISSUE
The drama! Kendall kicks up her heels—and her hemline—in a reversible silk-satin dress.


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JUST FACE IT
Life is but a dream for Tenney in a creamy, tweedy dress that looks (and feels) rather more like a cozy knit.


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ON THE ROPES
Actor Abraham Wapler—who next appears in Cédric Klapisch’s La Venue de l’Avenir, due out in early 2025—basks in breezy Breton stripes.


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DOUBLE EXPOSURE
Tenney and Kendall tip their (exuberantly oversized straw-and-grosgrain) hats to Coco Chanel’s formative years as a milliner in Deauville, France.


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GOING WIDE
Tenney wears a belted jacket and trousers in cashmere tweed; Kendall’s are cashmere and silk.


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HOLDING PATTERNS
The pair steal off in printed silk-muslin dresses.


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THE LONG GOODBYE
Gauzy dresses and big hats—just the thing for languid summer days.


In this story: hair, Odile Gilbert; makeup, Gregoris Pyrpylis. Menswear Editor: Michael Philouze; Produced by Prospero Production.