These 20 Contemporary Brands Are Defining the New Era of It Bags

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Savette; Wandler; DeMellier; Porto.

All products featured on Vogue are independently selected by our editors. However, we may earn affiliate revenue on this article and commission when you buy something.

A sleek handbag has always had the power and potential to elevate any outfit—throw it on over a plain white T-shirt or lived-in pair of jeans and expect success each and every time. And these days, thanks to a new class of contemporary bag brands, this elevation has never been more achievable. From DeMellier and Anine Bing to Neous and Savette, a healthy mix of well-established and emerging labels are finding cult status amongst an audience that is style conscious, minimally minded, and, most importantly, sustainability-focused. 

What does each of these contemporary bag brands have in common? All are designed with intention—and the intention being to last forever in your wardrobe, not just seasons. Each brand is committed to crafting sensible and stylish pieces meant for daily life and everyday wear, blending in beautifully with your other wardrobe essentials, say a cozy cashmere knit or a crisp button-up. Lately, a pared-down but never boring handbag from the likes of Wandler or Nothing Written has become somewhat of a status symbol—a non-trend trend, if you will. Other anonymous It bags can be found courtesy of Little Liffner, Hereu, and Aesther Ekme. Then—and because it’s fashion we’re obsessed with, after all—there are those irresistible, trend-forward styles from By Far and Marge Sherwood, which have single-handedly put the moon bag back on the map. 

With price points mostly under $1,000, many of these contemporary bag brands have been brought on by luxury retailers like Saks Fifth Avenue, Net-a-Porter, MatchesFashion, and more, all of which share the common goal to encourage the modern woman to develop her own unique personal style. We’re highlighting 20 bag brands that fall into this new class of contemporary–makers of designs that will certainly become the centerpiece of your closet. 

DeMellier 

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: DeMellier

Founded by Mireia Llusia-Lindh, DeMellier London is committed to doing things differently. Each bag is crafted ethically and sustainably in Italy or Spain and sourced with the highest quality materials. The result? Effortlessly elegant handbags that whisper ‘chic’ wherever you take them. 

DeMellier midi New York leather tote

DeMellier Santorini raffia basket bag

DeMellier Vancouver leather shoulder bag

DeMellier mini Saint Petersburg croc-embossed bag

Anine Bing

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Anine Bing. 

Look to Los Angeles-based brand Anine Bing for the latest in casual coolness. Bing’s designs are thoughtfully sourced—made to last forever in your wardrobe and not just seasons. For the modern woman looking to err on the edgier side of fashion, you’ve arrived at the right place.

Anine Bing mini Cleo bag

Anine Bing mini Jody bag

Anine Bing Colette shoulder bag

Anine Bing Nico bag

Neous

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Neous.

UK label Neous is known for its minimalist approach to all designs, whether ready-to-wear or accessories. Handcrafted in Italy, each handbag comes in unique silhouettes inspired by modern art. Its ‘Phoenix’ handbag in a burnt burgundy is especially covetable. 

Neous Phoenix leather shoulder bag

Neous Delphinus bag

Neous Scorpius leather tote

Neous Corvus leather shoulder bag

Little Liffner 

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Little Liffner. 

With a ‘less is more’ mantra, Little Liffner’s minimalist designs reflect the brand’s Scandinavian roots. Its bags, however, are perfectly playful, featuring delightful details like sculptural shapes and macaroni gold hardware. To tote a Little Liffner handbag is to make a subtle yet striking statement. 

Little Liffner Open Tulip tote

Little Liffner Rainbow shoulder bag

Little Liffner mini Maccheroni bag

Little Liffner slanted shoulder bag

Savette 

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Savette.

Founded by designer Amy Zurek, Savette honors traditional leather craftsmanship done in a more modern manner. Each handbag is made with longevity in mind—the intention being to pass it down from generation to generation. With such sleek silhouettes, challenge accepted. 

Savette Tondo small leather shoulder bag

Savette Symmetry slim symmetry pochette

Savette Symmetry 19 leather shoulder bag

Savette The Symmetry 26 suede shoulder bag

Porto 

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Porto.

Porto’s line of fine leather pouches is the definition of quiet luxury. ‘The Pouch’ is roomy enough to fit your essentials, making it the perfect work bag, while the Mini Pouch is a chic choice for nights out. 

Porto The Pouch

Porto The Pouch

Porto The Mini

Porto The Mini

Wandler 

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Wandler. 

Elza Wandler founded her eponymous label to encourage women to find their unique personal styles. While the classics can be found, like sleek shoulder bags in black and chestnut, other options, like its ‘Carly’ splattered leather bag, are defined as the perfect city companion. 

Wandler Carly mini printed leather shoulder bag

Wandler Penelope micro leather shoulder bag

Wandler Lin leather shoulder bag

Wandler Uma Box leather shoulder bag

Hereu 

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Hereu. 

With roots in the Spanish Mediterranean, each Hereu handbag simultaneously incorporates artisanal traditions with contemporary designs. With details such as braiding and cool canvas, a Hereu tote is the ultimate piece of resort wear no matter the season. 

Hereu Cala small canvas tote bag

Hereu Bombon braided leather top-handle bag

Hereu Galleda small woven straw bucket bag

Hereu Sinia braided-front leather cross-body bag

Boyy

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Boyy.

New York-based brand Boyy was founded in 2006 by designers Jesse Dorsey and Wannasiri Kongman with the intention being to create fresh and forward-thinking designs. The label’s signature oversized buckle is just one of many unique details not to be missed. 

Boyy Bobby 18 Liquida D Oro buckled leather tote

Boyy Wonton 20 leather tote

Boyy Bobby Soft woven raffia and buckled leather tote

Boyy Bobby 18 Soft buckled textured-leather shoulder bag

Nothing Written 

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Nothing Written.

Designed in Seoul, Nothing Written is committed to crafting sensible and stylish pieces meant for daily life and everyday wear. Each minimalist bag beautifully blends in with your other wardrobe essentials, say a cozy cashmere knit or a live-in pair of denim

Nothing Written classic golf bag

Nothing Written

Ain tote

Nothing Written Ferry bag

Nothing Written suede shoulder bag

Aesther Ekme 

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Aesther Ekme.

Aesther Ekme’s sculptural aesthetic can be felt throughout each and every one of its designs. Each bag is perfectly polished—and made with the highest quality materials, which makes all the difference when choosing your handbag of choice. 

Aesther Ekme Demi lune leather tote bag

Aesther Ekme fold-over leather shoulder bag

Aesther Ekme soft bag

Aesther Ekme maxi Marin tote

ATP Atelier 

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of ATP Atelier. 

Two close friends, Maj-La and Jonas, founded ATP Atelier out of an obsession with the finest leather, precious details, and expert craftsmanship. While some designs lean more structural for a more unique customer, others are perfectly classic and timeless.  

ATP Atelier Caselle leather shoulder bag

ATP Atelier Cortona nappa medium tote bag

ATP Atelier Arezzo leather handbag

ATP Atelier Assisi leather baguette bag

Marge Sherwood 

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Marge Sherwood. 

Marge Sherwood’s designs are known about town, seen toted by fashion darlings and street stylers alike. Fun fact: the brand’s name is born from the heroine in the film The Talented Mr. Ripley and each design is made to reflect her sought-after sophisticated style. 

Marge Sherwood mini patent leather bag

Marge Sherwood Bessette bag

Marge Sherwood Medium hobo suede shoulder bag

Marge Sherwood Bessette leather shoulder bag

By Far 

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of By Far. 

By Far is an accessories brand that is constantly reinventing the classics. Founded by a set of sisters in 2016, the label has become a staple in any cool-girls closet. Of its biggest supporters, you might ask? None other than Hailey Bieber

By Far Gib shoulder bag

By Far mini Ami shoulder bag

By Far Miranda shoulder bag

By Far Rachel nutella croco embossed bag

Dragon Diffusion 

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Dragon Diffusion. 

There’s no secret to the allure of basket bags in the summer season and no one is doing it better than Dragon Diffusion. Each of its handwoven bags is crafted with the intention—to make a subtle statement and to do so sustainably. Coming in an array of neutral colorways, a Dragon Diffusion tote is a certified closet staple.  

Dragon Diffusion Santa Croce Big woven leather tote

Dragon Diffusion Triple Jump woven-leather basket bag

Dragon Diffusion Nantucket large woven leather tote

Dragon Diffusion Triple Jump large woven-leather basket bag

Edas 

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Edas.

New York-based brand Edas’ designs are rooted in craftsmanship and innovation. With playful shapes and pops of colors, an Edas handbag packs the perfect punch. 

Edas Yshaia leather shoulder bag

Edas Maria leather baguette bag

Edas x Mexico Cynthia colorblock leather bucket bag

Edas mini Yshaia leather shoulder bag

Staud 

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Staud.

There’s no denying the appeal of Sarah Staudinger’s designs, whether it’s her culty ready-to-wear collections or her minimalist handbag selection. When it comes to the brand’s bags, each one reflects (you could even say starts) the latest trends. Our favorites include its modern moon bags, sleek shoulder bags, and funky bean bags.  

Staud raffia moon tote

Staud Bean ruched leather shoulder bag

Staud Alec bag

Staud Ollie polished leather top handle bag

Brandon Blackwood 

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Brandon Blackwood. 

Brandon Blackwood’s handbag collection is a surefire way to make a statement these days. Coming in an array of textures, like denim and croc, no design is the same–and for the better. Wear yours with a muted fashion foundation to make sure that the bag shines the brightest. 

Brandon Blackwood Kendrick croc-embossed leather top handle bag

Brandon Blackwood mini Valentina leather chain shoulder bag

Brandon Blackwood Nia denim logo shoulder bag

Brandon Blackwood Cortni leather shoulder bag

Cuyana 

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Cuyana.

Female-founded brand Cuyana is committed to offering fewer but better collections that embody timelessness, sustainability, and expert craftsmanship. For the more minimally minded, a Cuyana tote is the perfect accessory to invest in. 

Cuyana System tote

Cuyana sculpted handle bag

Cuyana double loop bag

Cuyana Easy tote

Elleme

20 Contemporary Bag Brands To Know and Invest in This Season
Photo: Courtesy of Elleme.

Paris-based brand, Elleme, defines the French-girl aesthetic we all know and love. Its simple yet chic designs are made with the modern woman in mind. Wear yours with a simple knit and a pair of jeans for maximum effect. 

Elleme Dimple canvas zip shoulder bag

Elleme Dimple shoulder bag

Elleme Space leather shoulder bag

Elleme Vague shoulder bag