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After last week’s premiere of AppleTV+’s Palm Royale, the consensus was unanimous: the costumes, from Alix Friedberg, are downright superb. They’re making viewers want to hop on a plane to Palm Beach (and, ideally, a time machine back to 1969) to soak up the sherbet-colored world of Palm Royale.
In the colorful and campy series, which is loosely based on the 2018 novel Mr. Mrs. American Pie by Juliet McDaniel, Maxine Dellacorte Simmons (Kristen Wiig)—is at the center of the show as she cons her way into Palm Beach high society. But all is not what it seems and Dellacorte puts a thick, Pucci-printed veil over her backstory—she’s no society scion but a Chattanooga-born orphan who got a taste of the glamourous world as a beauty pageant queen in Tennessee. Now, she’s ravenously hungry for the real deal down in Palm Beach, a bubble of all things beautiful.
As Freidberg told Vogue in an interview, fashioning Maxine and the rest of the Palm Beach society ladies was essential to the show. “There’s a gala or a ball in almost every episode,” she says. “We go from gowns to lunch to tennis to fittings at the boutique on Worth Avenue—there’s so much fashion and so many different levels to it.”
And while we have no time machine available, fans of the show have the next best thing: an internet filled with 1960s-era fashion from Pucci, Lilly Pulitzer, and Maclom Starr (all designers whose vintage pieces feature on the show) to shop from.
Below, Vogue’s vintage Palm Royale edit.
