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It doesn’t really snow in Los Angeles, but last night at Farmshop in Santa Monica, it started to look a lot like Christmas. Gwyneth Paltrow, joined by Julia Haart, creative director of La Perla, celebrated the opening of Goop Gift, the lifestyle site’s latest brick-and-mortar concept. And while the actual pop-up boutique in the Brentwood Country Mart was a stone’s throw from the dinner, guests including Kate Hudson, Crystal Lourd, and chic mother-daughter duo Demi Moore and Rumer Willis all toasted the partnership. Helping was chef Mario Carbone, who opened a one-night-only event at the restaurant, which guests including Jennifer Meyer, Jenni Kayne, and Estee Stanley entered via a romantic candlelit path. Once inside, guests were treated to an Italian feast punctuated with post-dinner chestnuts and s’mores for a truly cozy California night.