Hailey Bieber Takes Strawberry Girl Summer Very Seriously

Hailey Bieber in a red dress heels and bag.
Robert Kamau

All products featured on Vogue are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

All products featured on Vogue are independently selected by our editors. However, we may earn affiliate revenue on this article and commission when you buy something.

Hailey Bieber is making the most of her self-proclaimed “strawberry girl summer.” The model and Rhode skin founder stepped out in New York City for an appearance on Good Morning America in a draped, off-the-shoulder Vivienne Westwood midi dress and Maison Ernest peep-toe pumps—both in berry red. Bieber swapped out her go-to Bottega Veneta clutch in favor of a cherry Ferragamo baguette bag, whose silver hardware contrasted with her gold watch for a moment of power clashing. 

Her structured top handle purse is a piece from Ferragamo’s fall 2023 ready-to-wear collection. As a Maximilian Davis acolyte, Bieber is in good company; Kim Kardashian, Dua Lipa, Rihanna, A$AP Rocky, and Michaela Coel are all fans of Davis s vision for the brand.

Bieber stopped by GMA to promote her new Rhode product, a limited edition iteration of her peptide lip treatment, a sheer berry red gloss inspired by Krispy Kreme s strawberry glaze donut. Dressing on theme, Bieber’s all-red look is a wink and a nod to her latest collab, but this isn t the first time she s opted for a fruity monochromatic look this summer. Earlier this month, hours after declaring this a “strawberry girl summer,” she enjoyed date night at The Nice Guy in a red Magda Butrym halter dress with floral appliqués, which she matched to her purse and strappy heels. 

Hailey Bieber wears a white dress and red heels.
Gotham

While she walked into the studio looking red-hot, Bieber left GMA in a white ultra-mini dress. She did keep her word on strawberry girl summer, though. With her Ferragamo purse and red, pointed-toe Manolo Blahnik kitten mules contrasting her voluminous dress, Bieber’s outfit change was more reminiscent of berries and cream.

Always one to associate beauty with food—be it her strawberry girl blush or her glazed donut nails—we can always count on Hailey Bieber’s beauty routine to make us hungry. Or, as her husband Justin puts it, “Yeah, you got that yummy-yum/That yummy-yum, that yummy-yummy.”

Shop Bieber’s red hot accessories, below. Plus, more statement red pieces. 

Ferragamo

Wanda East-West top handle bag

Manolo Blahnik

Maysale 70 buckled suede mules

Loulou Studio

Aksi sweater

Loewe

blurred print midi dress

Jacquemus

Bambimou small shoulder bag

The Row

Mae handbag

Vince

wool-blend sweater

Mango

short-handle shoulder bag

Prada

Galleria Saffiano leather bag

Zara

faux patent leather strap wedge sandals

Manolo Blahnik

Verallii nappa flat

By Malene Birger

Amores twill pants

Gucci

extra fine rib viscose polo shirt

Three Graces London

Molly pleated linen pants

K.NGSLEY

gender inclusive second skin shell

Ferragamo

Irina logo-debossed loafers

Toteme

suede Mary Jane pumps

H&M

tie-neck blouse

Cos

chunky pure cashmere jumper

Staud

Alec leather shoulder bag

Jacquemus

Bisou Ceinture polished-leather shoulder bag

Matches x Sellier

Hermès Kelly 32cm handbag

Vince

Venice leather slingback flats

Christopher John Rogers

oversized piqué blazer

Alice + Olivia

Nevada trench coat

Jacquemus

Chouchou square-toe leather backless ballet flats

Loulou Studio

Baltra cashmere sweater

Miaou

Libra strapless corset top

Jacquemus

Pavane oversized jacquard sweater

Theory

straight button-front shirt

Gauge81

Gravia draped mini shirt dress

The Row

Callan gathered cashmere sweater

Mango

vest

Pamias

cotton blouse

Staud

Benjamin strapless jumpsuit

Proenza Schouler

flare-hem cotton T-shirt

Theory

Admiral crepe shirt

Staud

Rhythm crepe minidress

Anine Bing

Mika shirt

Savette

Tondo large leather shoulder bag

Capri Low Heel Sandal

Rabanne

embellished ruched T-shirt

Ferragamo

draped midi skirt

Theory

Clairene wool-cashmere coat

Dorothee Schumacher

Merino Elegance turtleneck top

Fleur du Mal

lace-trimmed mini skirt

Theory

Clairene wool-cashmere coat

Dorothee Schumacher

Merino Elegance turtleneck top

A.L.C.

Reeve wrap cropped jacket

A.L.C.

Conan wrap cargo mini skirt

Alejandra Alonso Rojas

satin wide-leg pants

Ganni

ruffled embellished cardigan

Tory Burch

bodycon midi dress

J.Crew

cashmere sweater-vest