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Hailey Bieber is making the most of her self-proclaimed “strawberry girl summer.” The model and Rhode skin founder stepped out in New York City for an appearance on Good Morning America in a draped, off-the-shoulder Vivienne Westwood midi dress and Maison Ernest peep-toe pumps—both in berry red. Bieber swapped out her go-to Bottega Veneta clutch in favor of a cherry Ferragamo baguette bag, whose silver hardware contrasted with her gold watch for a moment of power clashing.
Her structured top handle purse is a piece from Ferragamo’s fall 2023 ready-to-wear collection. As a Maximilian Davis acolyte, Bieber is in good company; Kim Kardashian, Dua Lipa, Rihanna, A$AP Rocky, and Michaela Coel are all fans of Davis s vision for the brand.
Bieber stopped by GMA to promote her new Rhode product, a limited edition iteration of her peptide lip treatment, a sheer berry red gloss inspired by Krispy Kreme s strawberry glaze donut. Dressing on theme, Bieber’s all-red look is a wink and a nod to her latest collab, but this isn t the first time she s opted for a fruity monochromatic look this summer. Earlier this month, hours after declaring this a “strawberry girl summer,” she enjoyed date night at The Nice Guy in a red Magda Butrym halter dress with floral appliqués, which she matched to her purse and strappy heels.
While she walked into the studio looking red-hot, Bieber left GMA in a white ultra-mini dress. She did keep her word on strawberry girl summer, though. With her Ferragamo purse and red, pointed-toe Manolo Blahnik kitten mules contrasting her voluminous dress, Bieber’s outfit change was more reminiscent of berries and cream.
Always one to associate beauty with food—be it her strawberry girl blush or her glazed donut nails—we can always count on Hailey Bieber’s beauty routine to make us hungry. Or, as her husband Justin puts it, “Yeah, you got that yummy-yum/That yummy-yum, that yummy-yummy.”
Shop Bieber’s red hot accessories, below. Plus, more statement red pieces.