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Call it the French girl effect. Just weeks after Paris hosted it’s annual Open, models and it girls have been sporting distinctly Francophile hair accessories fit for a weekend a la plage. And with vacation season in full swing, fashion’s favorite social media stars may have found the ultimate solution to second-day hair on a hot summer s day: the Bardot-inspired wrap. Its versatility should not be underestimated.
On Instagram, Emily Ratajkowski tied up her Positano seaside lengths with a navy printed headpiece not once, but twice, both times adorned with gold accents, while German beauty Alisa Ahmann wrapped her heatwave-approved topknot in a carry on-friendly blue bandana. (The 25-year-old model gets bonus points because she wore it as a neck tie the next day.) Joan Smalls transformed a vintage silk scarf into a hair-protecting color-saving tool that no doubt kept the jet-setting model cool while moonlighting as a hoop-earring clad gypsy. Elsewhere, Korean It-girl Yoon Young Bae ensured a fly away-free afternoon in Seoul by enlisting the help of a verdant knotted headband, proving to globe trotters everywhere that this retro summer beauty trend is absolument here to stay.