GQ Bowl, fashion’s most football-forward night, returns on February 6.
After GQ’s collaborative runway with designer Emily Bode kicked things off last year, the magazine is bringing back the camaraderie during the big-game weekend in San Francisco with the one and only Thom Browne.
At the event, Browne, preeminent suiting maestro and chairman of the CFDA, will present his fall 2026 collection, featuring both menswear and womenswear, at the City by the Bay’s Legion of Honor museum, timed to the big football weekend. It’s a fitting union for the designer in more ways than one.
Browne’s connection to the sport runs deep; he grew up tossing the pigskin around on Thanksgiving in Allentown, Pennsylvania (“Somebody usually got hurt, somebody usually broke something, somebody got pushed over the fence,” he once recalled to GQ) and over the years, the designer has also served as an artist-in-residence at his alma mater, the University of Notre Dame, a college football giant. He’s designed football-themed collections and even hosted annual pickup matches on the campus—a tradition he began with his employees back in 2014.
Last fall, Browne partnered with GQ for a star-studded game of touch football during New York Fashion Week—all the more reason to get excited about our forthcoming night of football and fashion.
Mark your calendars for the next GQ Bowl on February 6, and in the meantime, here’s what you need to know ahead of the big night.
The GQ Bowl fashion show will take place on Friday, February 6, at the Legion of Honor museum in San Francisco at 7 p.m. PT/10 p.m. ET. If you’re tuning in from home, you can watch the livestream on GQ’s YouTube channel or on GQ.com. You can also find our can’t-miss red carpet coverage and more on GQ’s social media channels—so double-check that you’re following us on Instagram, X, TikTok, and Facebook for all the updates.
Important! The official GQ Bowl livestream will kick off on GQ.com and on GQ’s YouTube channel starting at 7 p.m. PT/10 p.m. ET.
Good question! The 2025 GQ Bowl is generously presented by eBay and ASICS Sportstyle.