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It’s hard to top much of what we’ve seen come out of this summer’s Olympic Games. (The gymnastics friendships! The sweet parent-child moments! The jewelry!) Yet Sunday’s spectacular closing ceremony—which featured a one-of-a-kind stunt courtesy of Tom Cruise that took executive producer and creative director Ben Winston of Fulwell 73 Productions over a year to put together—was a definite contender for the most exciting moment of Paris 2024.
Shortly after a performance of the national anthem by H.E.R. at the Stade de France, Cruise could be seen rappelling from the roof down to the ground; accepting the Olympic flag from Los Angeles mayor Karen Bass; boarding his motocycle, and riding off into the Parisian night. Then, all at once, he was on a plane, jumping out of said plane, and turning the double Os of the Hollywood sign into the Olympic rings. All the while, the Olympic flag was being handed off to a series of athletes including mountain biker Kate Courtney, former sprinter Michael Johnson, and skateboarder Jagger Eaton.
A day before the ceremony, Vogue spoke to Winston about the Olympic flag’s journey from Paris to Los Angeles; organizing a live (and secret!) beach concert featuring the likes of Billie Eilish and the Red Hot Chili Peppers; and the mind-bending travel schedule Cruise kept in order to close out the 2024 Paris Olympics.
Vogue: I’d love to hear a little about how this video came about.
Ben Winston: We’ve been planning this for a year and a half, and we had this idea that it would be so beautiful if we could take the flag from the Paris stadium and make it travel all the way to Los Angeles and then go live and do something spectacular here. The thing about Paris is that there are so many iconic elements we saw in the opening ceremony, from the Seine to the Eiffel Tower. One of the things LA is best-known for is its beaches, so we thought, what if we could steal that flag, bring it to LA, and do a massive, amazing concept on the beach with all these amazing LA artists? It’s been incredibly exciting.
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The first thing we did was pitch Tom, because there’s nobody better to do an incredible stunt. I pitched him on the idea of a stuntman grabbing the flag, coming down from the roof of the Stade de France, and then taking his mask off and you see it’s Tom Cruise, who then jumps out of a plane and lands in LA. Tom said, “I’m in, but I want to do the whole thing,” so it was this huge undertaking of this live stunt with Tom jumping off the roof. We wanted to keep Tom doing this daredevil jump off the roof a surprise, and then cut to this video we’ve been making where Tom gives the flag to these Olympic athletes, who then take us to a massive live concert on the beach with Billie Eilish, Snoop, and the Red Hot Chili Peppers. Every element took a lot of work!
How does it feel to be so close to seeing your project come to life?
This story will be going up just after it’s happened, so right now I’m still nervous because we’ve got all these elements lined up and it is live TV. But it’s been an amazing coming-together of wonderful people making it happen. I’m so grateful to Tom and to the artists and athletes taking the flag on its journey from Paris to LA.
Did any part of the planning process take you by surprise?
We really wanted to dream big. Once everyone had signed off on the idea, we were confronted with the reality of: How do you do a stunt with Tom Cruise at the Stade de France and then a massive concert on the beach with some of the most famous artists in Los Angeles? That’s been quite nerve-racking, because we aren’t in the safety of a stadium and the audience doesn’t even know what they’re showing up for. We have fencing at the perimeters of the beach, and hopefully by the time people realize what’s going on it will be over. [Laughs.] The secrecy was tricky and there were lots of leaks, so it was a lot to live with for a year and a half, but I’m feeling very excited and proud.
Were there any LA-centric aspects of this production that you particularly loved as an Angeleno?
When you first arrive in LA, you always look for the Hollywood sign, and one of the coolest things about this was the city giving us permission to film on the sign. Tom being up there six or seven months ago with nobody knowing what he was doing was amazing; I’ve been up there a lot with my team, and sitting in the middle of the Os was a pinch-me moment. Working with all this talent was, as well; the Red Hot Chili Peppers playing “Can’t Stop” over the transition of the flag going from Paris to LA is so cool.
Is there any other BTS detail you can share with us?
Well, I can tell you that Tom was filming Mission: Impossible in London, then got on a plane, flew 11 hours to LA, got off the plane, shot with us, then got right back on the plane and back to set. The commitment from him and the musical artists to keeping the beach aspect a secret was really amazing.
