Late last night, IMG Models announced the signing of a global contract with Hailey Baldwin, further cementing the return of a sunny new breed of bombshell supermodel. Combining Hollywood genes (courtesy of actor Stephen Baldwin) with pillowy lips, pale blonde lengths, and all-American good looks, Baldwin belongs to a new brat pack—along with BFFs Kendall Jenner and Gigi Hadid—that has been exerting the growing force of its social media pull on the fashion industry.
It s certainly not hard to understand her appeal: Baldwin’s look skews sensual, with power brows, lengthy lashes, and radiant skin that s most often accompanied by a bold matte lip in nude, fleshy pink, or bordeaux. French braids, chokers, topknots, beanies, and a soft spot for Justin Bieber have made Baldwin the latest face of the new generation of It girl. With a new power agency behind her, she seems poised to take her beauty inspiration to the next level. Here, 18 of our favorite above-the-neck moments from the model’s Instagram.
