This Indigenous Peoples Day is a time to celebrate the rich history and culture of North America’s Native peoples. Among way we can all support the community is by shopping a vibrant mixture of authentic Indigenous brands, across ready-to-wear, jewelry, beauty, home goods, and more.
As seen at major events such as the Santa Fe Indian Market and the Indigenous Fashion Arts festival in Toronto, contemporary Indigenous artisans are creating works that continue their cultural traditions in new, exciting ways. As fashion has a long history of appropriating Indigenous motifs, there’s no time like the present to uplift authentically made goods.
On Vogue’s must-buy list? A new collaboration sweater between Born x Raised and Indigenous Enterprise; Intricate jewelry from Indigenous labels such as Cody Sanderson and Nanibaa Beck; graphic apparel from Section 35 and Jamie Okuma (who recently became the first Native designer inducted into the CFDA); and beauty products from Cheekbone Beauty and Prados Beauty, among others. Whether it’s fashion, makeup, or home goods, there’s something for everyone. Ready, set, shop!
Below, discover 18 more Indigenous brands.

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