Guests were seated on the floor of Florence’s Villa La Pietra for J.W.Anderson’s Spring 2018 menswear show at Pitti Uomo. There, in plein air, the brand presented a collection filled with American references, from denim jackets to exemplary white tees to a collaboration with Converse, all of which were topped off by lively heart prints and a nod to the Coca-Cola logo. Here, five things to know about the Americana-tinged collection while you wait for Sarah Mower’s full review.
J.W. Hearts YouJonathan Anderson, sentimentalist? If the floaty heart print that adorned shirts, trench coats, and khaki pants is any indication, fashion’s great aesthete may have a soft spot at his core. There were also rainbow-hued heart knits for those who want the hearts on their sleeves to speak a little louder.
The Big Bag Reigns SupremeNot to be outdone by the enormous shoppers at Balenciaga, Anderson created gigantic tote bags for his male models to carry down the runway. The bags, some striped and others printed with his logo, seemed to be empty—all the better for the models to sprint down the catwalk with.
Instagram content
A Converse Collab, RevealedIn addition to studded flip-flops, models wore two Converse sneaker styles made in collaboration with the American brand. There’s a J.W. take on the iconic All Star, done in cobalt and kelly green glitter, and a version of the One Star style with frayed seams in indigo blue.
J.W.Anderson Would Like to Give the World a CokeJeans, bags, and graphic tees were printed with a new J.W.Anderson logo done in a style evocative of Coca-Cola’s classic script. It’s just the latest in a string of logos being reappropriated at Men’s Fashion Week.
Jonathan Himself Makes an Unlikely AppearanceThere are slogan tees, but what about portrait tees? Look 20 featured a large T-shirt printed with Anderson himself, styled as an army officer with the text: Militant men wear J.W.Anderson. Amen.