Whether it’s Longchamp’s palm-sized Le Pliage Original (a perfectly shrunken version of the best-selling tote) or Ulta Beauty’s foray into the small-scale with a Mini Brands beauty collaboration—it was a big year for tiny things. The latest life-sized joiner of the tiny trend? Raul Lopez, founder of the Brooklyn-based fashion brand Luar in collaboration with TRESemmé.
“All my homegirls and all my friends love a hair clip,” Lopez tells Vogue over the phone. That’s where the idea of a claw clip in the shape of his iconic Ana Bag was born. “It’s such an old-school hair accessory that’s really making a comeback and this is how Luar interprets the trend.”
Lopez and TRESemmé have worked together for a handful of fashion seasons to create playful—and sometimes totally gravity defying—beauty looks. “Both of our brands work to democratize beauty and fashion,” Lopez says of the relationship. “I have always loved seeing how the women around me tell a story with their hair, and you can see that on my runways. I’m a show queen. Whether it’s hair down to the toes or very shiny slick back, there’s always a message and story with hair.”
So what’s the story the delightfully miniaturized Ana claw clip is telling us? It’s holiday-ready hair, simplified. The clip is paired with TRESemmé s A-List Collection Dry Texturizing Spray so you can bouffant, beehive, or maybe just spritz, clip, and go into a polished look without too much effort.
“The Ana bag was inspired by both my mom and grandmother, who are both named Ana,” Lopez says. “Their hard work shaped me into the person I am today. I remember my mom waking up at 5 a.m. to do her hair and makeup—beauty is so much of a part of who I am. And the Luar girl, too.”
The Luar x TRESemmé Kit will be available to shop on December 4 on Luar.world.
Have a beauty or wellness trend you re curious about? We want to know! Send Vogue’s senior beauty wellness editor an email at beauty@vogue.com.
