Malia Obama Debuts Her Brightest Red Hair Color Yet

Malia Obama 2024 Sundance Film Festival  Short Film Program 1
Photo: Getty Images

Malia Obama isn’t afraid of experimenting with color—new era, new filmmaking venture, new look. Now, Malia Ann Obama is debuting her brightest red hair yet.

The daughter of Barack and Michelle Obama stepped out following a yoga class in Los Angeles, giving us a look at her more intense red hair: It’s a rusty hue, set in braids which the young filmmaker pulled back into a low, gathered up ponytail—a color not too far off her tangerine yoga mat.

Image may contain Sara Tavares Étienne de La Botie Adult Person Pedestrian Accessories Bag Handbag and Glasses
Photo: Backgrid

Malia Obama’s sense of style percolates among Gen Z’s most recognizable sartorial pillars: looser silhouettes, vintage, power clashing. It’s laidback and comfortable, with rotational key pieces like plaid separates and thrifted boots. Her beauty aesthetic follows the throughline: Loose curls with a smattering of little plaits, box braids, and various shades of red. For her directorial debut The Heart and its screening at the Deauville American Film Festival, Obama wore a Vivienne Westwood dress with undulating braids in brick tones. And while she once toyed with a blonde dip-dye, she’s oscillated in recent years between hues of cherry, warmer auburn, and now, a most intense and rusty red, its dimension achieved through braiding techniques.

Malia Ann Obama attends the opening ceremony during the 50th Deauville American Film Festival on September 06 2024 in...
Photo: Getty Images

Obama is among a clutch of celebrities reaching for the red: From Jenna Ortega’s more gothic dye job to Dua Lipa’s turn with cherry cola tresses, see below for some of the best of red.

Keke Palmer

Keke Palmer Fashion Trust U.S. Awards 2025  Arrivals
Photo: Getty Images

The bombshell curls and brilliant shade of red perfectly suit Keke Palmer’s sparkling energy. The actor’s red hair era has continued with a razored, chin-grazing bob and big, bold ’90s blowouts.

Tessa Thompson

Image may contain Clothing Apparel Tessa Thompson Human Person Dress Wood Evening Dress Fashion Gown and Robe
Photo: Getty Images

The actor debuted a crisp, cinnamon-y red shade at the Venice Film festival, with darker roots to add dimension and body. Across the event, she wore it in coiffed, cute curls and slicked down in a gothic mermaid style.

Megan Thee Stallion

Image may contain Sahara Davenport Adult Person Wedding Hair Animal Bear Mammal and Wildlife
Megan Thee StallionDia Dipasupil/Getty Images

Megan Thee Stallion’s Met Gala look was topped off with a show-stopping sculptural hairdo, amplified by her fiery, streaked shades of red.

Emma Roberts

Image may contain Emma Roberts Clothing Dress Accessories Bag Handbag Person Teen Baby Sleeve and Formal Wear
Emma RobertsJason Lowrie/BFA.com

Sunrise red” is what hairstylists Nikki Lee and Riawna Capri called Emma Roberts’s evolution from her longheld blonde. She’s managed to keep up the uber-shiny, multi-dimensional shade.

Dua Lipa

Dua Lipa black nails
Photo: Instagram (@DuaLipa)

Dua Lipa kickstarted the cherry cola hair trend, that leans more into a burgundy hue. It’s sexy, sweet, and sophisticated.

Kendall Jenner

Malia Obama Debuts Her Brightest Red Hair Color Yet
Photo: Backgrid

Kendall first debuted a copper shade during Milan Fashion Week for her turn on the Prada catwalk, and kept up the hue—with an increase in length, too—for more red carpet appearances.

Sophie Turner

Malia Obama Debuts Her Brightest Red Hair Color Yet
Photo: Getty Images

I think we’ve all been fooled to believe Sophie Turner is a natural ginger, a color that became her signature from the first moment we first saw her in Game of Thrones. But lo, she’s a blonde! Over the years, she’s experimented with darker and metallic reds, and this shiny auburn hue.

Sydney Sweeney

Image may contain Sydney Sweeney Human Person Clothing Apparel Face Evening Dress Fashion Gown and Robe
Photo: Getty Images

We know Sydney Sweeney best as a bombshell blondy, but for the 2022 Film Independent Spirit Awards, she switched it up with a tousled strawberry blonde.

Jenna Ortega

Jenna Ortega promotes the upcoming film Hurry Up Tomorrow at the Lionsgate presentation during CinemaCon the official...
Photo: Getty Images

Scream and wacky weirdo film queen Jenna Ortega debuted a shade her hairstylist called “unicorn blood” during her Death of a Unicorn press tour. It’s deep and vampy, catching the light to make it a more sultry shade of red to experiment with.