Might you be familiar with the brand Grey’s? Maybe not yet, but soon you’re bound to be, along with the name Emily Grey. The Central Saint Martins graduate decided to create her namesake label in 2024, driven by a strong desire to produce high-quality clothing with integrity. Her first collection, launched for the fall 2024 season, consisted of 12 pieces, all knitwear. “Starting a brand in today’s current landscape requires real intention; every decision feels significant,” said Grey at an appointment at The News showroom. “From the beginning, I had a strong interest in menswear, focusing on quality, refinement, and utility with knitwear as the core of the practice. I think a lot about longevity and how pieces live in a wardrobe over time.”
The brand has expanded, adding moleskin and leather fabrications for a more complete wardrobe for the everyday woman. And these days, you’ll even find the designer exploring new techniques including embroidery and cut-and-sew, showcasing her expertise in craft even more. Over the past year, it has even become a fan favorite among the IYKYK fashion crowd, with the first lady of New York City, Rama Duwaji, wearing a Grey’s knit sweater and skirt for a magazine feature, and actor Uma Thurman sporting a knit dress on a recent cover. The brand has also become popular with small independent boutiques around the world. Outline’s Margaret Austin and Hannah Rieke told Vogue in 2025 that “Emily (of Grey’s) uses the most beautiful fabrics, and there is a real timelessness to her collections that I think really resonates with our shoppers.”
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So what makes the brand so special? Well, for starters, Grey is focused on creating a wardrobe for women who love functional clothing that also has the feel of ultraluxe fashion. “I was looking at couture pieces and their construction with the idea of taking those ideas and making them relaxed and more comfortable on the body,” said the designer. A silk chenille knit dress mimics that structure but adds a touch of softness, balancing fashion and functionality. Grey’s version of a pants set is a supple moleskin flight jacket and trousers that are fit for any occasion.
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Grey landed the iconic Pat Cleveland to model the fall collection. For the designer, despite all the newfound buzz, the most important things are the quality and timelessness of her pieces. “Each collection is designed to move across seasons, to be layered with what came before, so that a woman can build something thoughtful and personal rather than transient,” she said. That commitment to the life cycle of her clothes should ensure the brand’s longevity as well.
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