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Planning a summer vacation? How about a new swimsuit to go along with it? There is a handful of new-to-the-market brands to peruse ahead of the official start of the season. From sister-run labels to debut swim capsules from a handful of familiar resort wear brands to sustainably made swimsuits, there’s something for everyone to make a splash in. Discover 9 new swimsuit brands to put on your radar, below.
Gonza
Founded less than a year ago, Gonza’s high hip bikinis are a stylish statement. Plus, they’re a favorite among celebrities such as Hailey Bieber and Bella Hadid.
Follow Suit
Follow Suit captures the carefree spirit of the 1960s and ’70s in St. Tropez with retro-inspired prints and silhouettes. The line was founded by Brigid Smith this year.
Simon Miller
For their first dive into swimwear, Simon Miller’s CEO and creative director, Chelsea Hansford, created boldly printed swimsuits complete with matching sarongs and tropical accessories to go with them.
Koraru
With an offering of timeless silhouettes in a subdued palette of solids, Koraru’s swimwear is all about longevity, plus it’s made out of regenerated yarn created from nylon waste.
Filippa K
As an homage to the Swedish tradition of ice bathing, Filippa K’s new creative director Liisa Kessler launched a new line of clean-lined swimsuits made from a combination of upcycled velvets from the brand’s past collections and recycled polyamide.
La Mariposa
Launched in 2022, La Mariposa’s pastel-hued swimsuits put a twist on the classic string bikinis. The brand is designed and made in Los Angeles, California.
Hannah Artwear
While you may be familiar with the brand’s pretty printed resort wear, you might not know that the brand recently extended into swimwear. Think feminine silhouettes and meadow florals.
Musier Paris
The designer of Musier, Anne-Laure Mais, grew up in the seaside of Biarritz, so it was only time until the Instagram-friendly brand made its foray into swimwear with minimal two pieces like a triangle bikini in classic Breton stripe.
Mello the Label
Cindy Mello and Ryan Horne’s vision for Mello the Label was inspired by images of Rio de Janeiro from the 1980s, and you’ll find prints inspired by the city’s Boardwalk of Copacabana.
