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We live in a world where people broadcast their personal milestones loudly and proudly (thank you, social media). The Instagram pregnancy reveal is the pinnacle of the art form, one that celebrities have down to a barely clad science. Look no further than Serena Williams, who posted a swimsuit selfie this morning to showcase her growing bump—and instantly drew thousands of likes.
It’s a skin-baring tactic that has become a superstar’s go-to. From Irina Shayk, who unintentionally broke news of her baby with Bradley Cooper on the Victoria’s Secret runway, to Beyoncé, who crashed the Internet with her romantic floral portrait series, the secret to stealing the social media spotlight is stripping down to your skivvies and swimwear. After all, if you’ve got it, flaunt it.
Below, the five best looks to break your big news in style.
Serena Williams
Irina Shayk
Beyoncé
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Candice Swanepoel
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Rosie Huntington-Whiteley