Team USA’s Olympic uniforms have been revealed—and, thanks to official Team USA outfitter Ralph Lauren, they are every bit as stylish as we’d expect. Of course, fashion has long been a key contender at the Olympic and Paralympic Games, with a myriad of athletic brands, mass labels, and luxury houses dressing athletes for opening and closing ceremonies, and nail-biting competitions in between. Halston dressed Team USA in flared-legged pants for the Montreal Summer games in 1976; Levi Strauss created the Western-inspired Team USA Olympic uniforms in 1980 and 1984. With Paris hosting this summer—after 100 years—and LVMH sponsoring, the 2024 Olympics are shaping up to be the most fashionable games yet.
This was evident yesterday at Ralph Lauren HQ in Midtown Manhattan, where the label unveiled Team USA’s opening and closing ceremony uniforms, as well as off-duty looks for the Olympic Village. (The latter are part of a collection available to shop, out today.) The opening ceremony uniform is marked by a tailored, single-breasted wool blazer in navy with red and white piping, classic striped button-down shirts, and washed denim; the closing ceremony will see athletes in denim moto-inspired jacket and coordinating white jeans. Also of note: the brand’s first 100% recycled polo shirt will also make an appearance in this year’s USA Olympic uniforms.
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Among athletes on hand to model the looks were swimmer Jamal Hill, fencer Daryl Homer, BMX racer Kamren Larsen, sailor Daniela Moroz, and track and field athlete Roderick Townsend Roberts.
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The Ralph Lauren uniforms, which mark the brand’s ninth time designing for Team USA, add to a growing number of collections designed exclusively for the 2024 Olympics globally. And, though Ralph Lauren has been the official Team USA designer since 2008, Team USA will wear pieces from other brands, like The North Face, Skims, and—our favorite, so far—J.Lindeberg for Team USA Golf. (And, let’s not forget those, ahem, infamous Nike USA Olympic uniforms for Track and Field.)
