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When Rentrayage—the sustainable, handcrafted fashion brand founded by Erin Beatty—chose the location for their spring 2024 fashion show, they picked a place not known for its uptown glamour or downtown grit (the common venue options at New York Fashion Week) but for, well, its furniture. At first, it was a confusing choice: What message, exactly, were they trying to send by showing at ABC Home in Chelsea?
Once attendees arrived, however, it didn’t take long for them to decipher. This season, Rentrayage presented a clothing and home collection as two interwoven entities: “The spring collection was thus inspired by the home collection,” Vogue senior fashion news editor Laia Garcia-Furtado wrote in her review. “A striped button-down shirt had a patch pocket appliquéd with a small embroidered handkerchief, and was paired with a hybrid maxi skirt made from the hips and waist of a pair of jeans and a skirt made from the body of a trenchcoat.”
Called “Hereafter Home,” Beatty’s homewares line includes reglazed deadstock ceramic tableware from a factory in Portugal, reusable linens, and patchwork vintage pillow covers.
The designer was inspired to create a home collection during the pandemic. After she and her family moved into an 18th-century Connecticut farmhouse, she found herself not only fascinated with vintage clothing but antique objects, too. “I have an obsession with how people lived in the other world of the past,” she explains. Yet, despite her Revolutionary-era starting point, she still wanted to explore artistic methods of the present: “Breathing new life into old things means exploring new techniques and ideas. We spent endless time researching different ways to create something new.”
Glasses, for example, are 70 percent recycled and come in a Solo-cup-like shape. “We based these styles of classic plastic party ware—and called the collection our ‘fantastic not plastic’ glassware,” Beatty says. Tablecloths, meanwhile, feature detailed lace embroidery but are dyed in kaleidoscopic pinks and blues. (She calls these their “day to night” linens.)
Another motivation for venturing into this new space? While sourcing new furniture and items for her own home, Beatty often found herself troubled by the lack of information surrounding their origins. Where were they made? From what? By who? “Honestly, it was a pervasive feeling of ongoing discomfort buying things—wanting to buy gifts and pieces for my new home, and not knowing where it came from and how it was made,” she explains.
The collection also straddles an interesting line: while much of today’s homewares offerings tend to fall neatly into either the categories of minimalism or maximalism, “Hereafter Home” sits at a modish middle-of-the-road. The ceramics, for example, could add a pop of color to a white or beige tablecloth, or act as a subtle aesthetic anchor to a paisley or mosaic print one.
Rentrayage Home will be sold at ABC Home in stores and online through the month of September.
