The popularity of Eastern European fashion doesn t seem to be waning anytime soon. Like Bella Hadid, who has worn the cool leather coats of Georgia s Situationist and the hats of Ukraine s Ruslan Baginskiy, Rihanna has also turned her eye towards an emerging designer from Eastern Europe. Yesterday, at the Fenty Beauty launch at Sephora in Madrid, Spain, Rihanna wore a pretty off-the-shoulder dress from the Spring 2018 collection of Ukrainian designer Marianna Senchina. The piece boasted poet sleeves, a puffed print skirt, and had a bodice that was fastened with bows that left slits of skin—as well as Ri Ri s below-the-breastbone tattoo—cleverly visible. Over the past several seasons, Senchina has become well-known, locally and internationally, for her uber-feminine and flouncy creations. She has also sold on e-commerce sites, including Moda Operandi.
The romantic dress is a refreshing change of pace for the Eastern European fashion industry. During the past seasons, there has been a heavy focus on talents that employ a post-Soviet aesthetic, like Russia s Gosha Rubchinskiy or Georgian-born Demna Gvasalia of Vetements. Senchina is one example of a designer paving the way for a new generation who show that these countries have more to offer than the dark, 90s-era styles that have become synonymous with the region s fashion. Now, let s see who Rihanna chooses to thrust into the spotlight next.
