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When childhood friends Danielle DuBoise and Whitney Tingle founded the plant-based meal-delivery service Sakara Life in 2011, wellness wasn’t part of our daily vernacular. “It wasn’t really a word we were using in conversations,” DuBoise says. Tingle adds, “Things like Uber Eats didn’t exist yet back then. People thought we were totally crazy, like, ‘You’re going to be shipping people salads through the mail? That’s insanity.’”
Clearly, not so insane. The Goop-approved delivery service quickly grew, adding supplements, protein bars, and more to the assortment. Now, more than a decade later, the cofounders are taking a moment to reflect on it all and how the world of wellness has grown.
“We’ve gotten to a point where there is a lot of noise out there about what to eat, what to do, or what your wellness routine should look like,” DuBoise says. Today, they are cutting through all the chaos and launching a collection of supplement essentials. “These are meant to be quick and easy additions to your routine,” Tingle adds.
The result is four streamlined products: Daily Elixir, a liquid multivitamin; Night Service, a tart cherry sleep aid; Cell Reset, an antioxidant-boosted tincture; and Metabolism Bite, a pomegranate gummy to help with sugar cravings. The quartet comes in response to one of the negative effects of the eruption of the industry: a lack of regulation when it comes to multivitamins and supplements.
“What really upsets me is when people are trying to do something good for themselves and their bodies, and they try to take a supplement, and the company has secretly filled it with shit,” says DuBoise. She suggests that when you’re looking for a supplement to add to your routine—be it a multivitamin or single-ingredient supplement—always look for a third-party-reviewed supplement with as few ingredients as possible.
Less noise, better nutrition.
